Office Nomads: Individuality Without Isolation

Coworking

Office Nomads: Individuality Without Isolation

A Simple Idea: Coworking

• 2005– “Coworking”– Brad Neuberg– Chris Messina– Tara Hunt

• 2006– Hat Factory– Citizen Space– Google GroupBrad Neuberg at The Hat Factory

San Francisco, California

Office Nomads: Individuality Without IsolationPhoto: Business Week

2007 – Seattle, Washington

Office Nomads: Individuality Without Isolation

A Global Movement

Office Nomads: Individuality Without Isolation

So what is fueling this growth?

Office Nomads: Individuality Without Isolation

Coworking works because people need it.

Office Nomads: Individuality Without Isolation

What do people need?

Feeling isolated40%

To increase productiv-ity

40%

Business connections7%

Other3%

Social connections3% Hired by a Nomad

3%

Decrease overhead3%

“Why did you become a member at Office Nomads?”From Office Nomads Member Survey, May 2010

Office Nomads: Individuality Without Isolation

Trevor

“I didn't want to sacrifice my independent career just because I was hitting productivity walls.”

Office Nomads: Individuality Without Isolation

Robyn

“Everyone thinks that working at home is ideal, until you do it. I was going crazy not having anyone to communicate with.”

Office Nomads: Individuality Without Isolation

Office Nomads: Individuality Without Isolation

Common Themes

These stories illustrate basic human needs that were not getting met working from home, at coffee shops, or in a corporate environment

Office Nomads: Individuality Without Isolation

Common Themes

Shared resources are certainly a huge benefit of coworking but not to the point that it can drive a movement as energized as this.

Office Nomads: Individuality Without Isolation

Coworking works because people need it.

Office Nomads: Individuality Without Isolation

Where This Leads

• More successful coworking spaces

• More successful entrepreneurs and small businesses

• The industry of coworking

Office Nomads: Individuality Without Isolation

How Do We Do It?

Office Nomads: Individuality Without IsolationPhoto: The Seattle Times

We Created a Platform

• Simple structure

• Clear intentions

• A culture of trust

Office Nomads: Individuality Without Isolation

We Created a Platform

We prioritize simplicity in everything we do

Office Nomads: Individuality Without Isolation

We Created a Platform

We prioritize simplicity in everything we do

• Design of the office

Office Nomads: Individuality Without Isolation

We Created a Platform

We prioritize simplicity in everything we do

• Design of the office

• Our pricing plans

Office Nomads: Individuality Without Isolation

We Created a Platform

We prioritize simplicity in everything we do

• Design of the office

• Our pricing plans

• Daily operations

Office Nomads: Individuality Without Isolation

We Created a Platform

We have clear intentions

Office Nomads: Individuality Without Isolation

We Created a Platform

We have clear intentions

• We are not in the printing business

Office Nomads: Individuality Without Isolation

We Created a Platform

We have clear intentions

• We are not in the printing business

• We are not in the telephone business

Office Nomads: Individuality Without Isolation

We Created a Platform

We have clear intentions

• We are not in the printing business

• We are not in the telephone business

• We are in the coworking business

Office Nomads: Individuality Without Isolation

We Created a Platform

We have promoted a true culture of trust

Office Nomads: Individuality Without Isolation

We Created a Platform

We have promoted a true culture of trust

• Our community of members trust and respect us because we trust and respect them

Office Nomads: Individuality Without Isolation

We Created a Platform

We have promoted a true culture of trust

• Our community of members trust and respect us because we trust and respect them

• Our members are smart and are going to make the right choices for themselves

Office Nomads: Individuality Without Isolation

We are Continually Evolving

• We are members

• Open communication

• Remain responsive

Office Nomads: Individuality Without Isolation

We are Continually Evolving

We Are Members!

We are independent business owners like all of our members, and we enjoy the same benefits of collaboration, inspiration, and support they do

Office Nomads: Individuality Without Isolation

We are Continually Evolving

Office Nomads: Individuality Without Isolation

We are Continually Evolving

Office Nomads: Individuality Without Isolation

We are Continually Evolving

Office Nomads: Individuality Without Isolation

We are Continually Evolving• Original Pricing Structure– $475/month for dedicated desk– $25/day for daily use only

Office Nomads: Individuality Without Isolation

We are Continually Evolving

• Current Pricing Structure– $475/month for Resident Members– $50/month for Basic Members

(3 days/month)– $75-$225/month for Part-Time Members

(5, 10, 15 days/month)– $25/day for non-members

• Original Pricing Structure– $475/month for dedicated desk– $25/day for daily use only

Office Nomads: Individuality Without Isolation

We Invest in the Larger Coworking Community

Office Nomads: Individuality Without Isolation

SXSW 2009 – Austin, Texas

We Invest in the Larger Coworking Community

• International Google Group

Office Nomads: Individuality Without Isolation

Coworking DiscussionSXSW, Austin, Texas

We Invest in the Larger Coworking Community

• International Google Group

• Coworking Visa

Office Nomads: Individuality Without Isolation

Coworking DiscussionSXSW, Austin, Texas

We Invest in the Larger Coworking Community

• International Google Group

• Coworking Visa

• Coworking Seattle

Office Nomads: Individuality Without Isolation

Coworking DiscussionSXSW, Austin, Texas

We Invest in the Larger Coworking Community

• International Google Group

• Coworking Visa

• Coworking Seattle

• Collaborative projects (CoworkingDB,

Nadine)

Office Nomads: Individuality Without Isolation

Coworking DiscussionSXSW, Austin, Texas

Office Nomads: Individuality Without Isolation

Applying What We’ve Learned

http://officenomads.com/growOffice Nomads: Individuality Without IsolationPhoto: The Seattle Times

Applying What We’ve Learned

We are starting by asking Seattle what they want and where they want it

http://officenomads.com/growOffice Nomads: Individuality Without Isolation

http://officenomads.com/growOffice Nomads: Individuality Without Isolation

http://officenomads.com/growOffice Nomads: Individuality Without Isolation

http://officenomads.com/growOffice Nomads: Individuality Without Isolation

Why am I doing this?

Office Nomads: Individuality Without Isolation

People rarely succeed unless they have fun in what they are doing – Dale Carnegie

Office Nomads: Individuality Without Isolation

Keep in touch!

• http://officenomads.com• jacob@officenomads.com• @jacobsayles and @officenomads

• http://coworkingseattle.org• http://wiki.coworking.com/CoworkingDB• http://wiki.coworking.com/NadineProject

Office Nomads: Individuality Without Isolation