Coworking Europe 2010

Office Nomads: Individuality Without Isolation

Coworking

A Simple Idea: Coworking

• 2005– “Coworking”– Brad Neuberg– Chris Messina– Tara Hunt

• 2006– Hat Factory– Citizen Space– Google GroupBrad Neuberg at The Hat Factory

San Francisco, California

Office Nomads: Individuality Without IsolationPhoto: Business Week

2007 – Seattle, Washington


A Global Movement


So what is fueling this growth?


Coworking works because people need it.


What do people need?

Feeling isolated40%

To increase productiv-ity

40%

Business connections7%

Other3%

Social connections3% Hired by a Nomad

3%

Decrease overhead3%

“Why did you become a member at Office Nomads?”From Office Nomads Member Survey, May 2010


Trevor

“I didn't want to sacrifice my independent career just because I was hitting productivity walls.”


Robyn

“Everyone thinks that working at home is ideal, until you do it. I was going crazy not having anyone to communicate with.”


Common Themes

These stories illustrate basic human needs that were not getting met working from home, at coffee shops, or in a corporate environment


Common Themes

Shared resources are certainly a huge benefit of coworking but not to the point that it can drive a movement as energized as this.


Coworking works because people need it.


Where This Leads

• More successful coworking spaces

• More successful entrepreneurs and small businesses

• The industry of coworking


How Do We Do It?

Office Nomads: Individuality Without IsolationPhoto: The Seattle Times

We Created a Platform

• Simple structure

• Clear intentions

• A culture of trust



We prioritize simplicity in everything we do




• Design of the office





• Our pricing plans





• Our pricing plans

• Daily operations



We have clear intentions




• We are not in the printing business





• We are not in the telephone business





• We are not in the telephone business

• We are in the coworking business



We have promoted a true culture of trust




• Our community of members trust and respect us because we trust and respect them




• Our community of members trust and respect us because we trust and respect them

• Our members are smart and are going to make the right choices for themselves


We are Continually Evolving

• We are members

• Open communication

• Remain responsive



We Are Members!

We are independent business owners like all of our members, and we enjoy the same benefits of collaboration, inspiration, and support they do


We are Continually Evolving• Original Pricing Structure– $475/month for dedicated desk– $25/day for daily use only



• Current Pricing Structure– $475/month for Resident Members– $50/month for Basic Members

(3 days/month)– $75-$225/month for Part-Time Members

(5, 10, 15 days/month)– $25/day for non-members

• Original Pricing Structure– $475/month for dedicated desk– $25/day for daily use only


We Invest in the Larger Coworking Community


SXSW 2009 – Austin, Texas


• International Google Group


Coworking DiscussionSXSW, Austin, Texas



• Coworking Visa





• Coworking Visa

• Coworking Seattle





• Coworking Visa

• Coworking Seattle

• Collaborative projects (CoworkingDB,

Nadine)



Applying What We’ve Learned

http://officenomads.com/growOffice Nomads: Individuality Without IsolationPhoto: The Seattle Times

Applying What We’ve Learned

We are starting by asking Seattle what they want and where they want it

http://officenomads.com/growOffice Nomads: Individuality Without Isolation

http://officenomads.com/growOffice Nomads: Individuality Without Isolation

Why am I doing this?


People rarely succeed unless they have fun in what they are doing – Dale Carnegie


Keep in touch!

• http://officenomads.com• [email protected]• @jacobsayles and @officenomads

• http://coworkingseattle.org• http://wiki.coworking.com/CoworkingDB• http://wiki.coworking.com/NadineProject


Coworking Europe 2010

Business

Transcript of Coworking Europe 2010