Post on 21-Dec-2015
Corporate WizardsCorporate Wizards
Gricelidys S.Gricelidys S.Irina V.Irina V.
Akina S.Akina S.Alejandro A.Alejandro A.
Market ResearchMarket ResearchThe nature of the WorkThe nature of the Work
Tasks & ResponsibilitiesTasks & Responsibilities Gathers and examines statistical dataGathers and examines statistical data Devises methods & procedures for obtaining Devises methods & procedures for obtaining
datadata Conducts surveysConducts surveys Makes recommendations to clients and/or Makes recommendations to clients and/or
employersemployers Develop advertisements, sales plans & product Develop advertisements, sales plans & product
promotionspromotions
Market ResearchMarket ResearchThe nature of the WorkThe nature of the Work
Why This Field Interests UsWhy This Field Interests Us Most of us were independently Most of us were independently
interested in this field & the interested in this field & the field of businessfield of business
Half of the group is interested Half of the group is interested in research, analysis & in research, analysis & communicationcommunication
It is good to know about It is good to know about market research before market research before choosing to peruse it as a choosing to peruse it as a career goalcareer goal
Market ResearchMarket ResearchEntry RequirementsEntry Requirements
Skills, Experience & PersonalitySkills, Experience & Personality SkillsSkills: reading comprehension, time : reading comprehension, time
management, writing, active listening & management, writing, active listening & coordination resourcescoordination resources
ExperienceExperience: costumer & personal services : costumer & personal services background, sales and marketing, background, sales and marketing, administration & management, communication administration & management, communication & media& media
PersonalityPersonality: inductive reasoning & oral : inductive reasoning & oral expressionexpression
Market ResearchMarket ResearchEntry RequirementsEntry Requirements
Education RequirementsEducation Requirements Statistics show that a Bachelors Statistics show that a Bachelors
Degree or more is required in order to Degree or more is required in order to enter this field.enter this field.
Occupation Percent of employees aged 25 to 44 in the occupation whose highest level of educational attainment is
High School or less
Some College Bachelor Degree or more
Market research analysts 6.5 % 14.7 % 78.8 %
Social Scientists and Related Workers 3.6 % 8.7 % 87.7 %
Life, Physical, and Social Science 9 % 12.5 % 78.5 %
Total, All Occupations 40.5 % 27.4 % 32 %
Market ResearchMarket ResearchRewards & BenefitsRewards & Benefits
RewardsRewards median salary: 56,140median salary: 56,140 salary range: 30,890- salary range: 30,890-
105,870105,870 typical earningstypical earnings
starting: 38,000starting: 38,000
after 5 yrs.: 59,800after 5 yrs.: 59,800
after 15 yrs.: 93,000after 15 yrs.: 93,000
BenefitsBenefits ““Compensation Compensation
for most for most employees is employees is supplemented by supplemented by fringe benefit fringe benefit packages”packages”
- Ferguson's Career - Ferguson's Career Guidance CenterGuidance Center
Market ResearchMarket ResearchOutlook of the FutureOutlook of the Future
How Technology is How Technology is
Changing This FieldChanging This Field New technology isNew technology is
redefining the role of redefining the role of market research.market research.
Market ResearchMarket ResearchOutlook for the FutureOutlook for the Future
Job Market in New Job Market in New York AreaYork Area increasingly increasingly
competitive economycompetitive economy Globalization of the Globalization of the
market placemarket place Job increase in New Job increase in New
York area– the field is York area– the field is expected to grow expected to grow faster than average for faster than average for all jobs in the next all jobs in the next five years. five years.
Real Estate AgentReal Estate AgentThe Nature of the WorkThe Nature of the Work
Tasks & ResponsibilitiesTasks & Responsibilities Provide their services to a licensed real estate Provide their services to a licensed real estate
brokerbroker List properties for saleList properties for sale Meet with potential buyers to get a feeling (for Meet with potential buyers to get a feeling (for
the type of home the buyers would like)the type of home the buyers would like) Meet several times with prospective buyers (to Meet several times with prospective buyers (to
discuss and visit available properties)discuss and visit available properties) Make sure that all special terms of the contract Make sure that all special terms of the contract
are met before the closing dateare met before the closing date
Real Estate AgentReal Estate AgentThe Nature of the WorkThe Nature of the Work
Why This Field Interests UsWhy This Field Interests Us To deepen the knowledge about the unknown job To deepen the knowledge about the unknown job
(Because all of us don’t know about this field)(Because all of us don’t know about this field) To find potentiality (we already know what kinds of To find potentiality (we already know what kinds of
fields we want to go into. However, we will find better fields we want to go into. However, we will find better field by studying unknown field)field by studying unknown field)
Real Estate AgentReal Estate AgentEntry RequirementsEntry Requirements
Skills, Experience & PersonalitySkills, Experience & Personality SkillsSkills: Negotiation, time management, active : Negotiation, time management, active
listening, reading comprehension, management listening, reading comprehension, management of finances.of finances.
ExperienceExperience: Finance analysis, problem solving, : Finance analysis, problem solving, computer skills, public speaking, presentation computer skills, public speaking, presentation skills. skills.
PersonalityPersonality: Orally expressive, outgoing, : Orally expressive, outgoing, interactive & persistent.interactive & persistent.
Real Estate AgentReal Estate AgentEntry RequirementsEntry Requirements
Education RequirementsEducation Requirements When it comes to Real Estate education does When it comes to Real Estate education does
not seem to be a determining factor– it is not seem to be a determining factor– it is helpful but not necessary.helpful but not necessary.
Occupation Percent of employees aged 25 to 44 in the occupation whose highest level of educational attainment is
High School or less
Some College Bachelor Degree or more
Real Estate brokers 21.8 % 35.1 % 43.1 %
Social Scientists and Related Workers 28.1 % 29.5 % 42.4 %
Life, Physical, and Social Science 32.9 % 30 % 37.1 %
Total, All Occupations 40.5 % 27.4 % 32 %
Real Estate Agents/ BrokersReal Estate Agents/ BrokersBenefits & RewardsBenefits & Rewards
RewardsRewards Median salary: 40,015Median salary: 40,015 Salary range: 39,091- 50899Salary range: 39,091- 50899
BenefitsBenefits Flexible hours, free or discounted merchandise Flexible hours, free or discounted merchandise
or servicesor services
$0
$20,000
$40,000
$60,000
25th %ile 50th %ile 75th %ile
salary
Real Estate Agents/ BrokersReal Estate Agents/ BrokersOutlook for the FutureOutlook for the Future
How Technology is How Technology is
Changing This FieldChanging This Field Somewhat limited by the Somewhat limited by the
increasing use of increasing use of technology (now people technology (now people can find their own homes can find their own homes on the internet) on the internet)
Changing legal Changing legal requirements (such as requirements (such as disclosure laws)disclosure laws)
Real Estate Agents/ BrokersReal Estate Agents/ BrokersOutlook for the FutureOutlook for the Future
Job Market in NewJob Market in NewYork AreaYork Area Depending on the Depending on the
housing needs of the housing needs of the population.population.
Real Estate is a good Real Estate is a good investmentinvestment
Sensitive to swings Sensitive to swings in the economy, in the economy, especially interest especially interest ratesrates
SourcesSources
Biank R. Yankov, Licensed Real Estate Sales Persons. Biank R. Yankov, Licensed Real Estate Sales Persons. Kurland Realty. Personal interview- 11/18/06Kurland Realty. Personal interview- 11/18/06
Career Info net: Career Info net: http://www.acinet.orghttp://www.acinet.org Ferguson’s Career Guidance Center: Ferguson’s Career Guidance Center:
http://www.fofweb.com.rpa.laguardia.eduhttp://www.fofweb.com.rpa.laguardia.edu Occupational Outlook Handbook: Bureau of Labor Occupational Outlook Handbook: Bureau of Labor
Statistics: Statistics: http://stats.bls.gov/http://stats.bls.gov/ Prentice Hall Student Success: Prentice Hall Student Success: http://www.prenhall.comhttp://www.prenhall.com The Princeton Review: The Princeton Review: http://www.princetonreview.comhttp://www.princetonreview.com Yahoo. Hot Jobs: Yahoo. Hot Jobs: http://salary.hotjobs.com/salarywizardhttp://salary.hotjobs.com/salarywizard