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WITTY WIZARDS


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PRESENTED BY:ANANT HOSKATTEGURURAJ GOUDAR

LOKESH.N


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The Experience of Karnataka

Karnataka is the eighth largest state in Indian Union & is a veritable treasure

of tourist delight. Richly endowed with a fascinating mix of natural & man-made attractions,

palaces & forts with an aura of mystery, temples, which speak of richculture & tradition, beaches of golden sands, roaring waterfalls, greenmeadows & dense forests.

The State Government set up the KSTDC in 1971 to promote tourism in the

state by providing facilities to domestic & foreign tourists. Corporation has 2 divisions: (I) Transportation, and (II) Hotels. Corporation provides popular conducted & packaged tours to different tourist

spots in the state such as Belur, Halebid & Shravanabelagola, Nandi Hills,Shivansamudra, Nagarhole, Bandipur, Dandeli, Jog Falls and Gokarna.

Karnataka has a 320 km long coastline, dotted with numerous beaches, that beckon invitingly those craving for somerespite, from the maddening grind of urban life.


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The Experience of Karnataka (contd..)

Karwar Transportation: By Road &Rail Accommodation: Nearest KSTDC HotelPlace: Karwar 525 kms from Bangalore/100 kms from Goa.

Karwar makes a good starting point for the voyage of discovering the thrills of the sea, sand & sun. Other attractions include the Sadashivgad Hill fort witha Durga Temple, the unique Octagonal church, & the 300-year old

Venkataramana Temple. Also for wildlife lovers, the Dandeli Game Park is just 157 km away.

Marwanthe Transportation: By Road & RailAccommodation: Nearest KSTDC Hotel (Hotel

Netravati,Mglr) Place: Marwanthe 525 km from Bangalore/110 kmfrom Mglr.


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Marwanthe is a unique seaside town, where the West Coast Highway

cruises along with the Arabian Sea on one side, & the river Sauparnikarushes against a verdant mountainous backdrop on the other. Water sports &Beach Resorts promise an enjoyable holiday here.

Malpe Transportation: By Road & RailAccommodation: Nearest KSTDC Hotel (Hotel

Netravati,Mglr) Place: Malpe 392 km from Bangalore/66 km fromMangalore.

Malpe, with its sheltered harbor makes a quiet beach retreat, just 6 km awayfrom Udupi. Right across is St. Marys Isles, more serene & ideal for

picnics, which can be reached by boat from here.


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KSTDC operates the MayuraGroup of Hotels, which has motels and

cottages distributed all over the state. They provide restaurant facilities, boating facilities, pubs, suites ,and so on. The following table represents Relative Performance of Hotels &

Transportation in Terms of Income:

KSTDC has a sister concern by the name Jungle Lodges and Resorts Limited,which promotes eco-adventure and wildlife tourism.


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Jungles Lodges & Resorts Ltd.

KSTDC ha a sister concern, the Jungles Lodges & Resorts Ltd. It is the only profit making unit of the organization. Main objective is to promote environment, adventure and wildlife tourism. Major prestigious projects are Kabini River Lodge, Karapur & Cauvery

Fishing Camp, Bhimeshwari. During 1992-93, the Mahseer fishing competition was conducted at

Cauvery fishing Camp in association with M/s Special Journeys Ltd. Of Switzerland.

Resorts are attracting increasing number of foreign tourists apart fromdomestic tourists.


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KSTDC Growth

KSTDC has completed 34 years of service in the field of tourism. Initially started with 6 hotels & 8 buses. By 1997, KSTDC was operating 21 hotels, 4 restaurants, 1 kiosk & 31

buses. The total strength of the Transport fleet as on 31 st March 2002 was 37,

including 24 state-of-the art coaches. One Volvo Coach was introduced for exclusive for Tirupathi cellar Darshan

in March 2002 and another Volvo Coach was introduced in July 2002with quite encouraging results.

The turnover of KSTDC in 2002 was Rs 12.42 crores from all sources.


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Objective

The main objective of KSTDC is to promote tourism in Karnataka

by providing facilities to domestic & foreign tourists. Its also taking help of State Government & State Tourism

Department, for this purpose.

The Corporation has two divisions: Transportation Hotels

Organization


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Transportation Division

Transportation division has latest hi-tech coaches including air-

conditioned coaches. There are 33 coaches with different seating facilities for 50, 38 and 19 persons

& two Volvo Coaches. These are being used for operating various popular, conducted & packaged

tours.

KSTDC operates the following conducted tours from Bangalore. Bangalore Sightseeing tour Mysore Sightseeing tour Belur, Halebid, Shravanabelagola Tirupathi, Mangapura Nagarhole, Mercara

Mysore, Srirangapatna, Ooty, Kodaikanal, Madurai, Palani Mantralaya, T.B. Dam North Karnataka Goa, Gokarna South Canara tour Chennai, Kanchi, Mahabalipuram


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Hotels Division

The Corporation is operating the Mayura Group of Hotels. The hotels include Star hotels, motels and cottages located at various tourist

sites all over the state. These hotels provide facilities, which include restaurants, pubs, boating

facilities, suites etc. Demand for tourist fluctuates according to the season. The demand is at the

peak when children have vacations. The other reasons for the demand fluctuations might be during strikes, riots,

foreigners preferring to visit India during winter or during festivals likeDussehra at Mysore, or religious functions such asMahamasthakabhiseheka at Shravanabelagola.

The occupancy ratio for the hotels is around 60% during the peak periods &the average is around 42%.


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Competitors

KSTDC faces intense competition from private hotels & the local private

travel agents. However the charges are lower compared to private hotels providing the

same amenities.

KSTDC provides discount for promoting tourism and at the same time servingsocial obligations.

Students are provided 10% concession. Facilities available in KSTDC hotels at different places in the state is as shown

in table:

Social Obligations


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Advertisement & Promotion

The Corporation advertises its services through various

brochures available at the KSTDC cells, hotels, through word of mouth, mass media & advertising boards at public places.


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Table: KSTDC Coach Charges:


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Financial Performance of KSTDC

The financial performance of KSTDC between 2000-2005 is shown in theTables 2-5.

Table-2: Financial Performance Indicators

The liquidity ratio (current assets/current liabilities) was 1:2.11. The quick assets ratio (current assets-inventories/current liabilities) has been

increasing steadily & by March 2005 it was 1:2.01.


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Financial Performance of KSTDC(contd)


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Table-5: Reserve & Surplus (Grant Received from State Government) Accumulated up to



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The corporation is incurring losses. The accumulated losses up to 2004-2005 was Rs 206 lakh.

The turnover is increasing every year; but the operating costs are increasingat a faster rate.

The percentage increase of turnover in 2005 (base year:2000) was 45.72;

however, the percentage increase in expenditure was 70.28.

The following figure shows the Income & Expenditure of KSTDC from2000-2005.



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Table-6: Relative performance in terms of % of Income



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During the year 1992-93, the Jungles Lodges & Resorts Ltd had salesturnover of Rs 96.52 lakhs as against the previous year sales of Rs 71.48lakhs.

It also made a net profit of Rs 18.73 lakhs in March 1993. The Reserves & Surplus of KSTDC has amounted to Rs 352.44 lakh at the

end of March 2002, it was Rs 336.63 lakh at the end of March 2001.



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Major Problems Faced

Major problem for the corporation is the increasing overheads, due to the partly political intervention.

Further, the weak infrastructure (roadways & communication) is another areaof concern.

Poor infrastructure reduces the fuel efficiency of the vehicles, resulting in

high operating costs. Level of motivation of the employees is also low.


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Future Plans

The Corporation has a prestigious plan of constructing a multi-tourism promotion complex at a cost of Rs 4.5 crores.

A tourist can access all information about Karnataka in particular & all other places through the latest communication technologies.

The Corporation also proposes to develop other hotel units and take over facilities at Aihole, Halebeedu, Kemmanagundi, Jog & Gokarna.

It also intends to acquire more coaches & expand its base of transport tour operations from major cities like Hubli, Belgaum, Bijapur.

It is proposed to add 24 rooms at a cost of Rs 65 lakhs to hotel MayuraSudarshan, Ooty & also has plans to put up a 20-room Hotel at Fern hills,Ooty, comprising conference hall, restaurant & dormitories having 4,6,8-

bed accommodation.


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KSTDC is also planning to introduce an information network at itscenter, Bangalore wherein the tourists can gain 24-hour access to thetransport, package tours & hotels.

KSTDC have plans to develop the infrastructure to match internationallevels at Kabini river lodge, Karapur & Cauvery fishing camp,Bhimeshwari.

Heli tourism is being launched for the first time in India.

Future Plans (contd..)


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KSTDC IN JV TO PROMOTE INVESTMENTIn the backdrop of the recently announced tourismpolicy 2009-14, the corporation would be part of a

joint venture company that would be set up topromote investment in tourism in the state. The

policy aims to be able to invest Rs 25,000 crore inthe next five years in various projects to promotetourism, said KSTDC MD Luthra.

He said the Silver Chariot, a luxury trip on wheelsconceived on the lines of Golden Chariot, would bestarted in the first week of January 2010. To costabout Rs 25,000 per person for the week-long trip,the luxury Volvo bus would go along the sameroutes as that of Golden Chariot. Passengers will beput up in Jungle Lodges and Resorts, KSTDCproperties or in private properties. The BronzeChariot, to cost lesser than the other two, is also onthe cards, and is to be started soon.

Future Plans (contd..)


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The Golden Chariot


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The Golden Chariot

The Golden Chariot, a heritage migrant is a ticket into the timelessness of ahistoric state - Karnataka.

The Golden Chariot on its voyage of 7 days and 7 nights' unveils empires,unlocks treasures, unravels secrets and takes your esteemed customer to atime now lost, wrapped in luxury.

It is a journey that travels from Bangalore, through Mysore, Srirangapatna,Kabini, Shravanabelagola, Belur - Halebidu, Hampi, Badami, Pattadakaland Goa culminating in Bangalore.

The Golden Chariot an unforgettable journey that chronicles the many worldsof Karnataka leaving your esteemed customer with a myriad of experiences.

The Golden Chariot has all the modern day amenities set in the style of

Mysore and Belur-Halebiduschools of art and architecture.


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The Golden Chariot

The Golden Chariot is the first luxury train of Southern India, an initiative of the Department of Tourism, Government of Karnataka, India, in associationwith Indian Railways.

The train will be operated by Karnataka State Tourism DevelopmentCorporation.

The Golden Chariot has complete carpeted flooring. The coaches are named after the magnificent dynasties and empires that ruled

this South Indian state, Karnataka Kadamba, Hoysala, Rashtrakuta,Ganga, Chalukya, Bahamani, Adilshahi, Sangama, Shathavahana, Yadukulaand Vijayanagara.

The 11 passenger coaches have each cabin fully equipped with amenities likeattached baths and plasma TV.

Each room is provided with good storage space like cupboards to storeluggage, a side table in each room, reading desks in every room & anelectrical sockets in each room.


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The spa is equipped with all the necessary rejuvenating oils and amasseur.

The gymnasium has the latest equipments like the treadmill, cycle andstepper.

It has a changing room, steam bath, two shower rooms and a toilet.

The Golden Chariot

The Passengers Cabins:


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The Passengers Cabins: The Golden Chariot comes with 11 passenger coaches. Each of these

coaches have been named after dynasties that ruled the State of Karnataka.

Distinctive styles of architecture of Belur, Halebidu and Mysore have been

used on board the train and these are visible in each coach in the selectionof upholstery, the colour combinations and the linen used. Craftsmen from the State of Karnataka have painstakingly crafted all the

cabins on board The Golden Chariot. They depict the very essence of theState. The Linen used is made of raw silk and woven to depict the variouscultures and art forms of the state.

Safety lockers are provided in each cabin for your valuables. Every cabin on The Golden Chariot comes fully equipped with a

Plasma TV for the guests entertainment. There are 6 satellite channels and6 DVD channels. A TV guide placed in each cabin would indicate themovies that are being played and the channels that are being aired on

board the train. The air-conditioning system is centrally controlled. Guests are requested to take special care of the carpets, the linen and other

furnishings in their cabins.


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Restaurants Nalapaka & Ruchiare two restaurants on board The Golden Chariot. The cuisine

will be Indian & Continental. The guests are requested to take note of thetimings of the restaurants & bar when they are announced on the PAS.

Nalapaka is named after a king and legendary chef from the times of theMahabharata, the great Indian epic. Ruchi, a name that means fine taste inSanskrit.

A lot of care has been taken to ensure that world-class cuisine is served to theguests on The Golden Chariot. All the ingredients are of the best quality toensure that they not only enjoy the food but also relish the experience.

The Indian cuisine served on board originates from the land of Karnataka.


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The Bar Madira, which means the nectar of the gods is an impressively stocked bar

on board The Golden Chariot. The guests are requested to take note of the fact that all consumables at the

Madira would be billed for. A Plasma TV has been placed in the bar.

The Gym, Spa and the Business Centre This coach is equipped with a spa, a gym and a business centre. Guests are requested to note that services rendered on this coach would be

charged for. The business centre can also be used to download music of choice to any of

the compatible music players brought on board by the guests.


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Wildlife resort The tour on day 2 to Kabini/ Bandipur includes an overnight stay.

Passengers who do not want to stay over night would have to notify their respective agents 1 week prior to the tour.

No requests would be entertained once the tour has commenced for a changewith regards to this.

Passengers who wish to opt out of this tour would be provided with analternative itinerary.

All the guests onboard are expected to abide by the law of the country.Anybody found violating the laws will be held responsible for such acts.

Discretion of taking passengers to Kabini/Bandipur rests with the KSTDCand The Mapple Hospitality group.

The KSTDC would not entertain any requests for certain activities on boardthe train which would violate certain laws.


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ISSUES FOR DISCUSSION

Make a SWOT

analysis forKSTDC.


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Strengths Good Coordination between

transportation and hotels. Hotels distributed all over Karnataka. Wild life tourism Operating since 1971 Jungle lodges attracts foreign

tourists.


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Weakness Lack of promotional strategies. Operating costs are increasing at a

faster rate. Level of motivation of the employees

is low. Low fuel efficiency of vehicles. Political intervention.


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Opportunities Information network. Tie up with international players. Expansion plans. Numerous beaches, roaring

waterfalls Heli-tourism


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Threats Competition from private players. Competition from other state tourism

boards like Kerala, Goa.

What steps can be taken by


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What steps can be taken byKSTDCs end to meet

infrastructural deficiencies?

KSTDC can concentrate more onhighway linked destinations.

Develop network systems for bettercommunication.

Build more jungle lodges andcottages rather than usual hotels.

KSTDC can get the hotels for hire orleasing instead of constructing newones.

What should the strategy of


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What should the strategy of KSTDC be taken for internal

marketing? Promote KSTDC in all state run hotelsand restaurants.

Promote the package tours in KSRTCbuses and BMTC buses.

Provide the package tours to variousGovernment departments.

Launch special offers to Governmentemployees

What are the methods one


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What are the methods onewould go about to make KSTDC

a profit making organization? Better fuel efficient vehicles. Cut down the overheads. Promote the wild life tourism more. Concentrate more on cultural festival

like Dasara. Motivate its employees. Utilize the long coastal areas to

attract tourists.


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