corporate

web2.

0

enterprise blogsLiz DiTucci

enterprise wikisKatrina Gosek

enterprise social networksAlan Belniak

using

to create collaboratio

n inside your

business

social

media

1.0

corporate web

email

static websites

web forums

portals

search +

browse

instant

messaging

corporate content

html

knowledge

1.0

knowledge2.0

business2.0

goals

> share expertise faster

> capture + ARCHIVE critical info

> make info easier to find

> scalable knowledge base> obtain, negotiate + agree quickly

too goodto be

true?

advice

enterprise blogsLiz DiTucci

enterprise wikisKatrina Gosek

enterprise social networksAlan Belniak

enterprise blogsLiz DiTucci

• Easy to deploy and operate• Two way communication• Proprietary info• Learn, get feet wet

• Ease into external blogging

Internal blogs

case studyenterprise blogs

entrepirse wiikisKatrina Gosek

entrepirse wiikisKatrina Gosek

enterprise wikisKatrina Gosek

What are they?Collection of web pages, designed to enable anyone with access to modify content using simple html editors.

How are they used?Collaboration and documentation.

enterprise wikis

1. simplified collaboration

2. aggregator of related info

3. accuracy through peer review

4. every page revision is saved

5. roll-back changes with a click

groupmemory

case studyenterprise wikis

informatio

n

imprisoned

archivin

gknowledge“let’s hope <name> doesn’t get hit by a bus.”

We needed a better

information transfer process

knowledge storage tool

and

90 day pilot

pbwiki

1. WYSIWYG Editor – no markup language

2. Named users and single signon

3. Ability to access outside office network

4. Full-test search, including attachments

5. Email, rss integration6. Tagging for dynamic

organization7. Free – low stakes

Marketing Workspace

1.Seeing documentation benefits

2.Transforming culture, slowly

3.Tracking work done4.Contributing regularly

5.Spreading word and motivation to other teams

lessons

enterprise social networksAlan Belniak

What are they?community

people

shared

interests

Why are they used?group thought

collaboration

exposure to new issues

crowd-sourcing

knowledge sharing

locating in-house experts

enterprise social networks

source: http://www.google.com/url?sa=t&source=web&ct=res&cd=1&url=http%3A%2F%2Fwww.nexusecm.com%2FPresentations%2FssLINK%2FWCMSP_001657&ei=Qf3TSe6TKeHelQfa09jcDA&usg=AFQjCNE_rYR84bXBGb55FPdotIJ-yQNkgw&sig2=BicstPS-_AcGIV1wqC_psw

enterprise social network providers

case studyenterprise social network

enterprise social network case study

1.Understand the objectives

2.Determine evaluation criteria for potential solutions (spend lotsof time here!)

3.Consider adoption rate carefully

4.Think big, start small, scale fast

lessons

quotation credit: Mats Lederhausen, managing director of McDonald's Ventures; http://www.entrepreneur.com/tradejournals/article/152641350.html

what are

for you

workingFORCES1. Low risk

2. Low cost3. General desire to

connect among certain subset

4. Need to drive down costs, yet workload remains

there are

agains

t

workingFORCES

you

1. Lack of understanding how 2.0 tools work

2. Lack of content for pre-seeding

3. Adoption anxiety and burden and inertia

4. Focus is on risks and cultural incompatibilities

recipe forsuccess

1. Make open and easy to use

2. Base design on corporate brand

3. Expose connections4. Link to e-mail5. Identify the right

content6. Focus on people7. Provide initial

structure8. Lead by example –

practice what you preach

corporate

web2.

0

La Fin