Corporate Web2.0 2009.04.26 Final Version
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corporat e web2. enterprise blogs Liz DiTucci enterprise wikis Katrina Gosek enterprise social networks Alan Belniak
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More and more organizations are getting on the Corporate Web 2.0 bandwagon and seeking ways to transform their Corporate 1.0 cultures with various social media tools to create collaboration inside their businesses. The web 2.0 tools outlined below -- blogs, wikis, social networks -- have been used successfully by many companies to facilitate communication, secure information sharing, interoperability, and collaboration. Lessons learned are illustrated through three case studies of our own corporations (although names are scrubbed). Companies are seeking to move away from their web 1.0 command-and-control ways -- where information flow is primarily one-way, concerned with top-down information control, and using websites built of static pages with 'read-only' material. Knowledge 1.0 is a problem because it lets employees create alone. It locks information in private silos. The 1.0 model forces knowledge into limited locations, workers into limited roles, inside a wall, stuck at a desk (and stuck using email and other standard tools) using rigid ways of organizing information. By unleashing the Knowledge 2.0 model with social media tools, companies put users in control of content so that critical knowledge can be quickly captured and archived, expertise shared faster, knowledge scaled quicker, information found more easily, and accuracy maintained through peer interaction.
Transcript of Corporate Web2.0 2009.04.26 Final Version
corporate
web2.
0
enterprise blogsLiz DiTucci
enterprise wikisKatrina Gosek
enterprise social networksAlan Belniak
using
to create collaboratio
n inside your
business
social
media
1.0
corporate web
static websites
web forums
portals
search +
browse
instant
messaging
corporate content
html
knowledge
1.0
knowledge2.0
business2.0
goals
> share expertise faster
> capture + ARCHIVE critical info
> make info easier to find
> scalable knowledge base> obtain, negotiate + agree quickly
too goodto be
true?
advice
enterprise blogsLiz DiTucci
enterprise wikisKatrina Gosek
enterprise social networksAlan Belniak
enterprise blogsLiz DiTucci
• Easy to deploy and operate• Two way communication• Proprietary info• Learn, get feet wet
• Ease into external blogging
Internal blogs
case studyenterprise blogs
entrepirse wiikisKatrina Gosek
entrepirse wiikisKatrina Gosek
enterprise wikisKatrina Gosek
What are they?Collection of web pages, designed to enable anyone with access to modify content using simple html editors.
How are they used?Collaboration and documentation.
enterprise wikis
1. simplified collaboration
2. aggregator of related info
3. accuracy through peer review
4. every page revision is saved
5. roll-back changes with a click
groupmemory
case studyenterprise wikis
informatio
n
imprisoned
archivin
gknowledge“let’s hope <name> doesn’t get hit by a bus.”
We needed a better
information transfer process
knowledge storage tool
and
90 day pilot
pbwiki
1. WYSIWYG Editor – no markup language
2. Named users and single signon
3. Ability to access outside office network
4. Full-test search, including attachments
5. Email, rss integration6. Tagging for dynamic
organization7. Free – low stakes
Marketing Workspace
1.Seeing documentation benefits
2.Transforming culture, slowly
3.Tracking work done4.Contributing regularly
5.Spreading word and motivation to other teams
lessons
enterprise social networksAlan Belniak
What are they?community
people
shared
interests
Why are they used?group thought
collaboration
exposure to new issues
crowd-sourcing
knowledge sharing
locating in-house experts
enterprise social networks
source: http://www.google.com/url?sa=t&source=web&ct=res&cd=1&url=http%3A%2F%2Fwww.nexusecm.com%2FPresentations%2FssLINK%2FWCMSP_001657&ei=Qf3TSe6TKeHelQfa09jcDA&usg=AFQjCNE_rYR84bXBGb55FPdotIJ-yQNkgw&sig2=BicstPS-_AcGIV1wqC_psw
enterprise social network providers
case studyenterprise social network
enterprise social network case study
1.Understand the objectives
2.Determine evaluation criteria for potential solutions (spend lotsof time here!)
3.Consider adoption rate carefully
4.Think big, start small, scale fast
lessons
quotation credit: Mats Lederhausen, managing director of McDonald's Ventures; http://www.entrepreneur.com/tradejournals/article/152641350.html
what are
for you
workingFORCES1. Low risk
2. Low cost3. General desire to
connect among certain subset
4. Need to drive down costs, yet workload remains
there are
agains
t
workingFORCES
you
1. Lack of understanding how 2.0 tools work
2. Lack of content for pre-seeding
3. Adoption anxiety and burden and inertia
4. Focus is on risks and cultural incompatibilities
recipe forsuccess
1. Make open and easy to use
2. Base design on corporate brand
3. Expose connections4. Link to e-mail5. Identify the right
content6. Focus on people7. Provide initial
structure8. Lead by example –
practice what you preach
corporate
web2.
0
La Fin
