WORDS THAT SELL

Specialist copy for mail orderwebsites and catalogues

Clients – multi channel retailers

Aspace Cotton Traders Donald Russell House of Bath Kew Gardens Laverstoke Park Lyco Muddy Puddles

Copy is salesmanship in words

To create a Google-friendly site…

“…provide high-quality content on your pages. This is the single most important thing to do.”

Source: www.google.com March 2008

Quality Standards for Copy

1. Technical

2. Functional

3. Commercial

Quality Standards - Technical

Technically competent

All facts included

Specification met

Search engine keywords

Products differentiated

House style

Quality Standards - Functional

OTIF – On Time & In Full Every product Agreed Word Count Specified Format Date deadline met On budget

99.8% error free (Grammar, Spelling, Punctuation)

Quality Standards – Commercial

AIDA – The classic formula for a beginning, middle and end

Attention – Statement of superiority or key

benefit

Interest/ Desire– Features stated as benefits

Action- Here’s how to get it...

Commercial – Tone of Voice

BRAND VALUES

- The copy should embody the ‘personality’ of the brand

Commercial – tone of voice (contd)

TARGET AUDIENCE

- The copy should use a style and vocabulary to appeal the intended reader

Words That Sell – a Single Source Solution

High quality copy Team of writers Trained &

experienced Mail order

specialists Cost effective

Copy ‘patches’

Fixed Price ‘Patches’ per product per category

overview per page or other as agreed

Agreed specification

Costs easy to budget & easy to control

Consumer copy – luxury goods

Over forty separate pieces go to make each one of these classic hand-made loafers, in single or two-tone colourways. They’re meticulously constructed by Italian craftsmen using time-honoured techniques and softest calf leathers personally selected by Baronessa Franchetta. In every way these shoes are a very smart choice.

Consumer copy - fashion

Sophia Tie-Back Dress

This summery button-through dress with embroidered applique is comfortable enough for everyday, yet chic enough for special occasions. It has a very shapely cut, and is made up in a wonderful non-crease fabric with a good weight, so it hangs superbly.

Consumer copy – food and drink

Expertly butchered, tender, tasty and easy to carve

The delicate, sweet flavour of Donald Russell lamb makes a welcome change at any time of the year. Our butchers prepare this roast in a "French Trim” the highest standard of cut. It comes ‘kitchen ready’ with very little fat so you get a lot more meat for your money

B2B copy – electrical goodsAtom Pendant Light  Unusual, contemporary light fitting Designer lighting for less 21 glass shade bubbles Bright halogen lighting Polished chrome centre  Add amazing chemistry to your room with this Atom

Pendant Light This striking design features a polished chrome nucleus

surrounded by twenty-one perfect glass bubbles, each housing a bright halogen capsule bulb for a dazzling and lively lighting effect.  

Polished Chrome FinishPolished chrome is durable with a highly reflective surface,

and is extremely popular in contemporary lighting. This halogen ceiling pendant makes a statement in any contemporary bar, ultra-modern lounge or nightclub.

 Halogen LightingThe Atom Pendant Light comes complete with twenty-one

10 Watt G4 Low Voltage Halogen Capsule Bulbs, one for each bubble. Sharp, bright-white halogen lighting is popular in contemporary light fittings, and has the added advantage of being fully dimmable.  

Lyco for InnovationAn eye-catching design like this is usually reserved for

interior designers, but with our team of Buyers you can now have the latest lighting products like this at great value prices.

 

www.wordsthatsell.co.ukspecialist mail order copy