Post on 22-Nov-2014
description
Polishing Your Content Publishing
Process
Content Strategy Summit August 19, 2014
Lisa Maria Martin | @redsesame
Who likes coloring?
Process?
The Writing Process
h"p://phdcomics.com/comics/archive.php?comicid=1732
Famous Writers’ Sleep Habits & Literary Productivity
h"p://www.brainpickings.org/w
p-‐conten
t/up
loads/2013/11/sle
epprod
ucBvity
writers_1500_1.jp
g
The Daily Routines of Famous Creative People
h"ps://pod
io.com
/site
/creaB
ve-‐rou
Bnes
(Let’s watch a movie)
h"ps://twi"er.com/deathbearbrown/status/494649174928142336/photo/1
We want a
repeatable, sustainable
process
because we want
repeatable, sustainable
results.
The Process™
The Process™
The Process™
The Process™
The Process™
If only publishing content were this easy.
Content strategy was supposed to make everything perfect.
Our workflow still has challenges.
h"ps://www.flickr.com/photos/magical-‐world
Slowdowns
h"ps://www.flickr.com/photos/leecraven/4667899925
Unexpected gaps
Workarounds
h"ps://www.flickr.com/photos/kryshen/3860353364
Broken tools
h"ps://www.flickr.com/photos/vivekjena/2992102316
Crayons, man.
Spend time on content,
not firefighting.
Use your skills.
You’re already thinking about:
Communication goals
You’re already thinking about:
Communication goals
Production
You’re already thinking about:
User needs
You’re already thinking about:
User needs Author
You’re already thinking about:
Inventories & audits
You’re already thinking about:
Inventories & audits Process
You’re already thinking about:
Tools & channels
You’re already thinking about:
Tools & channels
Writing & editing
You’re already thinking about:
Sustainable pages
You’re already thinking about:
Sustainable pages
workflows
Content strategist, strategize
thyself.
h"p://explodingdog.com/Btle/whywhatshouldibedoing.html
The Process™
Real talk o’clock
h"ps://www.flickr.com/photos/68397968@N07/14118666380
The Process™
The (Actual) Process™
The (Actual) Process™
The (Actual) Process™
The (Actual) Process™
The (Actual) Process™
The (Actual) Process™
The (Actual) Process™
The (Actual) Process™
The (Actual) Process™
The (Actual) Process™
Map your
reality.
h"ps://m
edium.com
/i-‐love-‐charts/a-‐map-‐of-‐the
-‐introverts-‐heart-‐4db
2d8c9cf48
• Roles & responsibilities
Pay attention to:
h"ps://www.flickr.com/photos/calsidyrose/4925267732
• Roles & responsibilities • People
Pay attention to:
h"ps://www.flickr.com/photos/calsidyrose/4925267732
• Roles & responsibilities • People • Timing
Pay attention to:
h"ps://www.flickr.com/photos/calsidyrose/4925267732
• Roles & responsibilities • People • Timing • Tools
Pay attention to:
h"ps://www.flickr.com/photos/calsidyrose/4925267732
• Write it.
Make it visible:
h"ps://www.flickr.com/photos/jdhancock/7886707854
• Write it. • Draw it.
Make it visible:
h"ps://www.flickr.com/photos/jdhancock/7886707854
• Write it. • Draw it. • Share it.
Make it visible:
h"ps://www.flickr.com/photos/jdhancock/7886707854
What do we learn?
Is there a disconnect?
Is your team out of order?
Are your resources scarce?
Are you using the wrong tools?
Blame the CMS!
Blame the CMS! Don’t
Now what?
Mind the gaps.
h"ps://www.flickr.com/photos/bvi4092/14253264351
Advocate for a better process.
h"ps://www.flickr.com/photos/48685334@N00/4564784920
Advocate for a better process.
• Approach
h"ps://www.flickr.com/photos/48685334@N00/4564784920
Advocate for a better process.
• Approach • People
h"ps://www.flickr.com/photos/48685334@N00/4564784920
Advocate for a better process.
• Approach • People • Resources
h"ps://www.flickr.com/photos/48685334@N00/4564784920
Advocate for a better process.
• Approach • People • Resources • Tools
h"ps://www.flickr.com/photos/48685334@N00/4564784920
Iterate and change.
h"ps://www.flickr.com/photos/pinksherbet/8658017263
Be patient.
h"ps://www.flickr.com/photos/amagill/7798874692
Fix your process now.
Do better work later.
Enjoy coloring.
Thank you.
Lisa Maria Martin | @redsesame