Content Strategy Summit 2014: Polishing Your Content Publishing Process

Polishing Your Content Publishing

Process

Content Strategy Summit August 19, 2014

Lisa Maria Martin | @redsesame

Who likes coloring?

Process?

The Writing Process

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Famous Writers’ Sleep Habits & Literary Productivity

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The Daily Routines of Famous Creative People

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ve-‐rou

Bnes

(Let’s watch a movie)

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We want a

repeatable, sustainable

process

because we want

repeatable, sustainable

results.

The Process™

If only publishing content were this easy.

Content strategy was supposed to make everything perfect.

Our workflow still has challenges.

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Slowdowns

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Unexpected gaps

Workarounds

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Broken tools

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Crayons, man.

Spend time on content,

not firefighting.

Use your skills.

You’re already thinking about:

Communication goals


Communication goals

Production


User needs


User needs Author


Inventories & audits


Inventories & audits Process


Tools & channels


Tools & channels

Writing & editing


Sustainable pages


Sustainable pages

workflows

Content strategist, strategize

thyself.

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The Process™

Real talk o’clock

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The Process™

The (Actual) Process™

Map your

reality.

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• Roles & responsibilities

Pay attention to:

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• Roles & responsibilities • People

Pay attention to:


• Roles & responsibilities • People • Timing

Pay attention to:


• Roles & responsibilities • People • Timing • Tools

Pay attention to:


• Write it.

Make it visible:

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• Write it. • Draw it.

Make it visible:


• Write it. • Draw it. • Share it.

Make it visible:


What do we learn?

Is there a disconnect?

Is your team out of order?

Are your resources scarce?

Are you using the wrong tools?

Blame the CMS!

Blame the CMS! Don’t

Now what?

Mind the gaps.

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Advocate for a better process.



• Approach



• Approach • People



• Approach • People • Resources



• Approach • People • Resources • Tools


Iterate and change.

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Be patient.

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Fix your process now.

Do better work later.

Enjoy coloring.

Thank you.

Lisa Maria Martin | @redsesame

Content Strategy Summit 2014: Polishing Your Content Publishing Process

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Transcript of Content Strategy Summit 2014: Polishing Your Content Publishing Process