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helloContent, Services & Applications Content, Services & Applications

New Business Models & Revenue New Business Models & Revenue

StreamsStreams

Stephen HopeStephen HopeOrange Research & Innovation

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Contents

the traditional business model approach

2.5G to 3G

3G and beyond

the user perspective

the future business model

the new business paradigm

conclusion

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the traditional business

model

The Network Centric Approach

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The Network Entities

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The Mobile Network Entities

Content Provider Platform

Service Platform

TerminalApplication

ProviderPlatform

O&M System

Management interface

Traffic interface

Accessnetwork

CoreNetwork

web

Managementnetwork

Direct management of terminal by docking station and line or bluetooth

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The Actors

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The Actors

End user

Service provider

OEMApplication

ProviderTelecomms

Manager

Management interface

Traffic interface

Accessnetwork

CoreNetwork

web

Managementnetwork

3rd Party Application Provider

Direct to the terminal

Content Provider

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The Current Transaction Model

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Wireline Operator

Regu-lators

Users

RoamingNetworkOperator

SPNO

Um

WL

RNTransaction Flow

Service Provider“Clearcut

Communications”

Courtesy SDR Forum

OEM SystemSuppliers

OEMn

Multi-MediaMgr

ContentProviders

ApplicationProviders

MMM

APn

CPn

Financial Institution

FI

NetworkOperator

The Mobile Operator Business Model

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2.5G towards 3GThe changing perspective

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fixed mobile internet convergence

home broadband for all Wireline Wirefree

terrestrial satellite

bandwidth not an issue

focus on delivery of rich multimedia services

any technology

any time

any where

content is key

Telecom Technology Trends

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Broadcast Technology Trends digital broadcast technology revolution

DAB DVB-T DVB-S support for return path

focus on delivery of rich multimedia services any technology e.g.

terrestrial and Satellite internet mobile technologies e.g. 3G

any time any where

“fuzzy” demarcation between operator and broadcaster broadcast licences offered to telecom operators

content is key

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the next step?

“evolution from fixed, mobile internet convergence to fixed mobile internet broadcasting convergence”

“technology irrelevant to the user only content and services count”

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Converged Devices

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the world as we know it now “converged mobile internet devices”

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3G and beyondThe User Centric Approach

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A New Paradigm?

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Data Rates vs. Mobility : The ITU-R Vision

IMT-2000

Mobility

Low

High

1 10 100 1000

Peak Useful Data Rate (Mb/s)

New MobileAccess

New MobileAccess

New Nomadic / LocalArea Wireless AccessNew Nomadic / LocalArea Wireless Access

EnhancedIMT-2000

Enhancement

1. Systems beyond IMT-2000 will encompass the capabilities of previous systems

Dashed line indicates that the exact data rates associated with systems beyond IMT-2000 are not yet determined

Dashed line indicates that the exact data rates associated with systems beyond IMT-2000 are not yet determined

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Digital Broadcast SystemsDigital Broadcast Systems

Nomadic / Local Area Access SystemsNomadic / Local Area Access Systems

2. New capabilities of systems beyond IMT-20002. New capabilities of systems beyond IMT-2000

3. Seamless inter-working3. Seamless inter-working19

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AP

Ultra highspeed landline

Common IP Core Network

RGW

AP

APAR

MBWA

DMB

Legacy

2G. 3G Mobile Communication

Pico-Cell Micro-Cell Macro-Cell Mega-CellLinear-Cell

APAR

Home

WLANAP

Heterogeneous Radio Access

Home Network

BroadcastingPAN

Ad-hoc Network

C

C

Framework of Future Wireless

Communication

Convergence over IP Wireless and Wired Mobile & Broadcasting

A single user equipment Multi-functions Portable

Heterogeneous Inter-working User convenient network User service continuity

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the user perspectiveAway from Converged Devices?

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introducing Jenny our B3G Orange customer

Jenny - always connected!Jenny - always connected!

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Jenny’s “Personal Distributed

Environment”

at the heart of it - the personal gateway

personal gateway + user

devices = Personal Area Network

(PAN)

personal gateway + user

devices + services = Personal Distributed

Environment (PDE)

Orange does what it does best

user device vendors make cool

stuff

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customer benefits for the Personal Gateway “it works with my camera, PDA and watch. I don’t have to settle

for mediocre, lowest common denominator functionality”

“I can use it as more than a handset: could be a local router”

“my parents are happy, because the handset becomes a cheap

fashion accessory - I can have one every month !”

I can watch the news! - I can listen to Terry Wogan!

personalisation not specialisation I can make the print bigger ! I can make the keys bigger !

interact with your day to day environment

access for all

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Jenny goes to the Office

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