Creating Content Peace in a Multi-Siloed World

June 4, 2016

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Change

Luck of the Irish

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Swedish Relatives

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Today’s Agenda

1. Conflict in General

2. Silos

3. Creating Content Peace

4. Questions, Discussion, & Next Steps

4

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Conflict

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Organizational Conflict

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Weapons of Conflict

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Today’s Agenda

1. Conflict in General

2. Silos

3. Creating Content Peace

4. Questions, Discussion, & Next Steps

8

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Disconnected Silos

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Organizational Silos

P&PTrainingTech Pubs Marketing

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Authoring Tool Silos

Microsoft

Word

Web-Based Oxygen HTML

Editor

AuthorIT XMetaL ArbortextFrame

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Audience Relevance and Permission Silos

ManagementInternalExpert Confidential

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Repository Silos

File System H Drive SharePoint Documentum

DITAtoo easyDITA Componize SQL

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Rodney King– LA Riots 1992

Can't we all get along?"

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Opportunity is Everywhere

Goals (Why Bother?)

• Content Reuse• Flexible Publishing• Improved Compliance• Happy Customers• Save Money• Survival

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Today’s Agenda

1. Conflict in General

2. Silos

3. Dealing With Conflict

4. Creating Content Peace

16

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Think Positively

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How Do You Handle Conflict? (1)

Opportunity is Everywhere

Goals (Why Bother?)

• Content Reuse• Flexible Publishing• Compliance• Happy Customers• Save Money• Survival

Contact dgorman@simplyxml.com Confidential

Today’s Agenda

1. Conflict in General

2. Silos

3. Dealing With Conflict

4. Creating Content Peace

24

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Strategy

Someone will always have a bigger gun, a stronger army, more money, greater will, etc.

Fight?

Establish a Common Information Architecture

• Structured Writing• Structured Mark-up with

XML underneath

Adapt Current Technology Stack

• Authoring tools• Repository• Publishing

Adopt Modern Processes

• Separate Authoring and Publishing• Use Metadata• Support Conditional Publishing• Implement Work Flow

Adapt the Culture

• All for one, one for all• Be agile• Respect different objectives

and needs• Communicate• Tolerate differences and

errors

Keep it Simple, Smart-Person

Tell Them More, Doug

Keep it Simple, Smart-Person

“You’ve been in this business for

decades and have hundreds of slides

on structured writing and structured

mark-up so give them a little more

meat about:

• XML Content Structures

• Structured Writing”

Frank works as VP of Security and,

alternatively, as Simply XML’s inner voice.

XML Content Structures

Keep it Simple, Smart-Person

Some of the most useful XML Content Structures are

• DITA

• Simply Structured

• NLM

• DocBook

• S1000D

• Custom

Structured Writing

Keep it Simple, Smart-Person

DITA

• Topic

• Task

• Reference

• Concept

• DITA Map

• Specialized DITA

Traditional Structured Writing

• Block

• Map

• Audience Orientation

• Information Types

• Principles

Keep it Simple, Smart-Person

A Complex Solution to a Simple Problem---Cool or Not?

https://www.youtube.com/embed/wSuH9u0kvhU?rel=0

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War is Expensive

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Content Peace

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Content Peace

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Content Peace

Contact dgorman@simplyxml.com Confidential

The End

Thank You!

Contact: dgorman@simplyxml.com