Joe PulizziFounder, Junta42 | Content Marketing InstituteCo-Author, Get Content Get Customers

Content MarketingServices

Who’s Joe Pulizzi? (@juntajoe)

• Speaker, blogger, evangelist, entrepreneur for content marketing.

The Perfect Storm of Content

Search Engine Optimization

LeadGeneration

Social Media

25.5%

B2C 2x

Interactive Services

Web Content Strategy

Social Media

Search Engine

Optimization

Direct Marketing

Public Relations

Traditional Media

Advertising Agencies

Custom Publishers

Content

• Unpredictable revenue streams

• Agency-type processes

• Possibly lower margin business

• Ultra competitive

Search EngineOptimization

Video / Webinars / Webcasts

Sharable / Gated

Content

Social Media / Blogs Apps /

Branded Software

Mobile/iPad

Listening /Reputation

Management

Online Analytics / Measuring

Web Content Strategy

Targeted Print/In-Person

ContentMarketing

Focus on your niche (be very picky)

What can you be the best in?

Decide – do you do it all or are you focused?

What can you be the best in?

Content Strategy?

Walk the talk

How will they know?

Ideas You Can Use

Lead Gen – White Papers

Lead Gen – Webinars

High-EndON24Stream57

Low-EndGo-to-Webinar

Lead Gen – Marketplace/ Business Matching

Education and Training

Engagement – Blogging/Social Media Service

Listening/ Research Service

Listening Service (Research)Create a monthly fee to listen for customers

Joe Pulizzijoe@junta42.com

Ways to Connect:http://joepulizzi.com

@JuntaJoe

Thank You!