How Creativity Will Drive Revenue in 2018

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BRIAN RIGNEYCEO, Zmags

ADI-BUER PUPLAMPUFounder and CEO, Pimble Ltd

Welcome!

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+ Current ecommerce industry trends+ What is content + commerce? Who benefits from it?

+ The growing strategic importance of digital customer experience

+ Leveraging creativity to generate revenue+ Planning for success in 2018

Today’s Discussion

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Company

BostonLondon

Founded in 20061,200+ brands

Platforms Partners Infrastructure

SaaSDevice agnosticAlt text enabledADA compliantSEO optimizedIntegrated analyticsCustom fonts

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About Zmags

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+ others!

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About Pimble

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Four observations…

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Experience-driven commerce is gaining momentum

#1Development costs are increasing

#2

Marketing technology space is saturated

#3Nimble brands have an edge

#4

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1. Experience-driven commerce

1. Experience-driven commerce

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Are brands really doing this?In 2017…

32% have shoppable content

46% want shoppable content

57% consider labor-intensive rich

content to be a key pain point

In 2016…

9% have shoppable content

53% want shoppable content

67% over 1 week to get rich

content online

Shoppable Content: A Retailer’s Challenge (2016, Zmags)Rich Content: A Land of Opportunity for Retailers (2017, Zmags)

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2. Development costs are rising

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3. We’re inundated with MarTech

+ Too many platforms

+ Vendors often chosen based on existing stack

+ Vendor consolidation

2015: 2,000 2016: 3,800 2017: 5,000

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4. Nimble brands have an edge

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24 hrs!

How can brands be nimble AND

create impactful, shoppableexperiences?

Succeeding with content + commerce

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Lead with creativity

Make it fast

Put content front + center

#1

#2

#3

Lead with creativity

+ Do you need fancy tools?

+ You can compete with Amazon. (Just not on price.)

+ Empower your creative team!

+ Start small and experiment. Then invest and scale up.

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Make it fast

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Put great content front + center

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Create useful content — and make it easy to find.

Final takeaways for 2018

1. Assess your technologies

2. Conduct a content inventory exercise

3. Understand your business objectives… and your customer

4. Start small and experiment! Then invest and scale up.

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Questions?

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Thank you!About Pimble:www.pimble.com

About Creator by Zmags:www.zmags.com/creator

What’s next?

See Creator in Actionwww.zmags.com/firstfriday