CONSUMER SATISFACTION ON ANDROID AND iOS

COMPANY PROFILE

Apple Inc( iOS )

Type :Public

Industry :Computer Hardware and Software, Consumer Electronics

Founded : April 1, 1967

Founder : Steve Jobs Steve Wozniak Ronald Wayne

Headquarters :California, US

Revenue :US$ 108.249 billion (2011)

Employees :60,400 (2011)

Source : http://en.wikipedia.org/wiki/Apple_Inc.

Google Inc( Android )

Type :Public

Industry :Internet, Computer software, Mobile OS

Founded : September 4, 1998

Founder : Sergey Brin Larry Page

Headquarters :California, US

Revenue :US$ 37.905 billion (2011)

Employees :33,077(2011)Source : http://en.wikipedia.org/wiki/Google.

WHAT IS CONSUMER SATISFACTION AND MOBILE OS??

CONSUMER SATISFACTION is Measure of how products and services supplied by a company meet or surpass consumer expectation. It is seen as a key performance indicator within business.

A MOBILE OPERATING SYSTEM (mobile OS) is the operating system that controls a Smartphone, tablet, PDA, or other mobile device.

MAJOR COMPETITOR

RESEARCH METHODOLOGY

RESEARCH OBJECTIVE

To Find out the most popular features liked by the consumers for Android and iOS Operating System.

To Find out the limitation and problems faced by the consumers for both the Operating System.

To Study Consumer Satisfaction of Android and iOS on the following basis: Overall Performance User Friendliness Stability Application and Games Multitasking User Interface Frequency of Hurdles Consumer Support Service Updation Durability

RESEARCH METHODOLOGY

DATA COLLECTION

PRIMARY DATA A Structured Questionnaire was used as a way to collect

Primary Data in this Project Work.

SECONDARY DATA The main source of collecting secondary data in this

project is Internet.

RESEARCH METHODOLOGY

SAMPLING METHOD In this project the Sampling method used is

Judgment Sampling

SAMPLE SIZE A Structured Questionnaire was used as the

Research Instrument. The sample size was 100.

SCOPE OF STUDY Research was limited to NOIDA only.

ANALYSIS

Overall Performance of Android Operating System

Very

Satis

fyin

g

Satis

fyin

g

Neutra

l

Unsat

isfy

ing

Very

Unsat

isfyi

ng0

2

4

6

8

10

12

14

16

18

11

17

9

76

Overall Performace of Android Operating System

= 3.4

Overall Performance of iOS

= 3.16

0

2

4

6

8

10

12

14

16

9

15

7

13

6Overall Performace of Android Operating System

Rating of Android OS on different aspects

User Inter-face

Multitasking Applications Games Frequency of Hurdles

Updation0

5

10

15

20

25

30

14

4

23

27

7

1110

89

8

4

23

17

78

10

15

8

4

22

6

19

86

9

45 5

ExcellentGoodModerateBadVery Bad

(User Interface) = 3.5(Multitasking) = 2.52(Applications) = 3.82(Games) = 4.04(Hurdles) = 2.74(Updation) =3.74

Rating of iOS on different aspects

(User Interface)=3.64(Multitasking) = 3.58(Applications) = 4.04(Games) = 3.44(Hurdles) = 3.08(Updation) =1.82

User I

nter

face

Multit

aski

ng

Applic

atio

ns

Games

Freq

uenc

y of

Hur

dles

Updat

ion

0

5

10

15

20

25

30

8

17

27

7 6

23

9 9

21

1414 13

6

13 13 12

3

8

5 5

12

17

2 3 3 4 5

21

ExcellentGoodModerateBadVery Bad

Best Features of Android Operating System

Andro

id M

arke

t

Voice

Sea

rch

Smar

t Virt

ual K

eybo

ard

Home

Scre

en C

usto

miza

tion

Live

Fold

er

Other

s0

2

4

6

8

10

12

14

16

18

2019

15

2

8

5

1

Best Features of Android Operating System

Best Features of iOS

0

2

4

6

8

10

12

1412

1

56

14

11

1Best Features of Android Operat-ing System

Limitation and Problems in Android Operating System

Hangs

Low R

am

Multit

aski

ng

Not M

uch

Applic

atio

ns

Non S

tabl

e

Other

s0

5

10

15

20

2521

11

7 7

31

Limitation and Problems in Android Operating System

Limitation and Problems in iOS

0

2

4

6

8

10

12

14

16

18

18

45

13

8

2 Limitation and Problems in Android Operating System

User Friendliness of Android Operating System

Excellent Good Moderate Bad Very Bad0

5

10

15

20

25

30

10

26

10

5

User Friendliness of Android Operating System

= 3.8

User Friendliness of iOS

= 3.3

Excellent Good Moderate Bad Very Bad0

2

4

6

8

10

12

14

16

18

20

5

20

13

9

3

User Friendliness of Android Operating System

Stability of Android Operating System

Excellent Good Moderate Bad Very Bad0

5

10

15

20

25

8

2

24

9

7

Stability of Android Operating Sys-tem

= 2.9

Stability of iOS

Excellent Good Moderate Bad Very Bad0

5

10

15

20

25

7

23

10

6

4

Stability of Android Operating Sys-tem

= 3.46

Durability of Android Operating System

Excellent Good Moderate Bad Very Bad0

5

10

15

20

25

7 7

21

9

7

Durability of Android Operating System

= 2.98

Durability of iOS

= 3.82

Excellent Good Moderate Bad Very Bad0

5

10

15

20

25

30

11

27

5 5

2

Durability of Android Operating System

Customer Support Service of Android Operating System

Excellent Good Moderate Bad Very Bad0

2

4

6

8

10

12

14

16

18 17

8

17

6

2

Stability of Android Operating System

= 3.4

Customer Support Service of iOS

= 2.58

Excellent Good Moderate Bad Very Bad0

2

4

6

8

10

12

14

16

5 5

1514

11

Stability of Android Operating System

FINDINGS

ANDROID

Respondents have an Satisfying experience with Overall Performance

In terms of User Interface, Maximum respondents have a Moderate experience.

In terms of Multitasking, Maximum respondents have an Bad experience.

In Applications aspect, maximum respondents have a Excellent Experience.

According to the Survey, Games are rated as Excellent. Maximum Respondents say that the frequency of Hurdles is Bad In term of Updation, maximum respondents feel it is Good. User Friendliness of the Operating System according to the

Respondents is Good. The Stability of the Android Operating System according to the

respondents is Moderate. The Durability of the Android OS is Moderate Customer Support Service Excellent and Moderate(Equally).

Best Features

1. Android Market2. Voice Search3. Home Screen Customization4. Smart Virtual Keyboard5. Live Folder Limitation and Problems

1. Hangs2. Low Ram3. Multitasking4. Not much Applications

FINDINGS

iOS

Maximum number of Respondents say that they have an Satisfying experience with the iOS Overall Performace.

In terms of User Interface, Maximum respondents have a Good experience.

In terms of Multitasking, Maximum respondents have an Excellent experience.

In Applications aspect, maximum respondents have a Excellent Experience.

According to the Survey, Games are rated as Good. Maximum Respondents say that the frequency of Hurdles is Good In term of Updation, maximum respondents feel it is Very Bad. The User Friendliness of the Operating System according to the

Respondents is Good. The Stability of the iOS according to the respondents is Good. The Durability of the iOS is Good according to the Respondents. In term of Customer Support Service, respondents say that it is

Moderate.

Best Features

1. iOS Application2. iMessage3. Virtual Splitable Keyboard4. Twitter Integration5. iBook6. iCloud

Limitation and Problems

1. Updation2. Bluetooth Connectivity3. Multiple Upload

Functionality4. Wifi Connectivity5. Low Ram

THANK YOU . . .