Consumer satisfaction on Android and IOS
-
Upload
utsav-mahendra -
Category
Technology
-
view
792 -
download
4
description
Transcript of Consumer satisfaction on Android and IOS
CONSUMER SATISFACTION ON ANDROID AND iOS
COMPANY PROFILE
Apple Inc( iOS )
Type :Public
Industry :Computer Hardware and Software, Consumer Electronics
Founded : April 1, 1967
Founder : Steve Jobs Steve Wozniak Ronald Wayne
Headquarters :California, US
Revenue :US$ 108.249 billion (2011)
Employees :60,400 (2011)
Source : http://en.wikipedia.org/wiki/Apple_Inc.
Google Inc( Android )
Type :Public
Industry :Internet, Computer software, Mobile OS
Founded : September 4, 1998
Founder : Sergey Brin Larry Page
Headquarters :California, US
Revenue :US$ 37.905 billion (2011)
Employees :33,077(2011)Source : http://en.wikipedia.org/wiki/Google.
WHAT IS CONSUMER SATISFACTION AND MOBILE OS??
CONSUMER SATISFACTION is Measure of how products and services supplied by a company meet or surpass consumer expectation. It is seen as a key performance indicator within business.
A MOBILE OPERATING SYSTEM (mobile OS) is the operating system that controls a Smartphone, tablet, PDA, or other mobile device.
MAJOR COMPETITOR
RESEARCH METHODOLOGY
RESEARCH OBJECTIVE
To Find out the most popular features liked by the consumers for Android and iOS Operating System.
To Find out the limitation and problems faced by the consumers for both the Operating System.
To Study Consumer Satisfaction of Android and iOS on the following basis: Overall Performance User Friendliness Stability Application and Games Multitasking User Interface Frequency of Hurdles Consumer Support Service Updation Durability
RESEARCH METHODOLOGY
DATA COLLECTION
PRIMARY DATA A Structured Questionnaire was used as a way to collect
Primary Data in this Project Work.
SECONDARY DATA The main source of collecting secondary data in this
project is Internet.
RESEARCH METHODOLOGY
SAMPLING METHOD In this project the Sampling method used is
Judgment Sampling
SAMPLE SIZE A Structured Questionnaire was used as the
Research Instrument. The sample size was 100.
SCOPE OF STUDY Research was limited to NOIDA only.
ANALYSIS
Overall Performance of Android Operating System
Very
Satis
fyin
g
Satis
fyin
g
Neutra
l
Unsat
isfy
ing
Very
Unsat
isfyi
ng0
2
4
6
8
10
12
14
16
18
11
17
9
76
Overall Performace of Android Operating System
= 3.4
Overall Performance of iOS
= 3.16
0
2
4
6
8
10
12
14
16
9
15
7
13
6Overall Performace of Android Operating System
Rating of Android OS on different aspects
User Inter-face
Multitasking Applications Games Frequency of Hurdles
Updation0
5
10
15
20
25
30
14
4
23
27
7
1110
89
8
4
23
17
78
10
15
8
4
22
6
19
86
9
45 5
ExcellentGoodModerateBadVery Bad
(User Interface) = 3.5(Multitasking) = 2.52(Applications) = 3.82(Games) = 4.04(Hurdles) = 2.74(Updation) =3.74
Rating of iOS on different aspects
(User Interface)=3.64(Multitasking) = 3.58(Applications) = 4.04(Games) = 3.44(Hurdles) = 3.08(Updation) =1.82
User I
nter
face
Multit
aski
ng
Applic
atio
ns
Games
Freq
uenc
y of
Hur
dles
Updat
ion
0
5
10
15
20
25
30
8
17
27
7 6
23
9 9
21
1414 13
6
13 13 12
3
8
5 5
12
17
2 3 3 4 5
21
ExcellentGoodModerateBadVery Bad
Best Features of Android Operating System
Andro
id M
arke
t
Voice
Sea
rch
Smar
t Virt
ual K
eybo
ard
Home
Scre
en C
usto
miza
tion
Live
Fold
er
Other
s0
2
4
6
8
10
12
14
16
18
2019
15
2
8
5
1
Best Features of Android Operating System
Best Features of iOS
0
2
4
6
8
10
12
1412
1
56
14
11
1Best Features of Android Operat-ing System
Limitation and Problems in Android Operating System
Hangs
Low R
am
Multit
aski
ng
Not M
uch
Applic
atio
ns
Non S
tabl
e
Other
s0
5
10
15
20
2521
11
7 7
31
Limitation and Problems in Android Operating System
Limitation and Problems in iOS
0
2
4
6
8
10
12
14
16
18
18
45
13
8
2 Limitation and Problems in Android Operating System
User Friendliness of Android Operating System
Excellent Good Moderate Bad Very Bad0
5
10
15
20
25
30
10
26
10
5
User Friendliness of Android Operating System
= 3.8
User Friendliness of iOS
= 3.3
Excellent Good Moderate Bad Very Bad0
2
4
6
8
10
12
14
16
18
20
5
20
13
9
3
User Friendliness of Android Operating System
Stability of Android Operating System
Excellent Good Moderate Bad Very Bad0
5
10
15
20
25
8
2
24
9
7
Stability of Android Operating Sys-tem
= 2.9
Stability of iOS
Excellent Good Moderate Bad Very Bad0
5
10
15
20
25
7
23
10
6
4
Stability of Android Operating Sys-tem
= 3.46
Durability of Android Operating System
Excellent Good Moderate Bad Very Bad0
5
10
15
20
25
7 7
21
9
7
Durability of Android Operating System
= 2.98
Durability of iOS
= 3.82
Excellent Good Moderate Bad Very Bad0
5
10
15
20
25
30
11
27
5 5
2
Durability of Android Operating System
Customer Support Service of Android Operating System
Excellent Good Moderate Bad Very Bad0
2
4
6
8
10
12
14
16
18 17
8
17
6
2
Stability of Android Operating System
= 3.4
Customer Support Service of iOS
= 2.58
Excellent Good Moderate Bad Very Bad0
2
4
6
8
10
12
14
16
5 5
1514
11
Stability of Android Operating System
FINDINGS
ANDROID
Respondents have an Satisfying experience with Overall Performance
In terms of User Interface, Maximum respondents have a Moderate experience.
In terms of Multitasking, Maximum respondents have an Bad experience.
In Applications aspect, maximum respondents have a Excellent Experience.
According to the Survey, Games are rated as Excellent. Maximum Respondents say that the frequency of Hurdles is Bad In term of Updation, maximum respondents feel it is Good. User Friendliness of the Operating System according to the
Respondents is Good. The Stability of the Android Operating System according to the
respondents is Moderate. The Durability of the Android OS is Moderate Customer Support Service Excellent and Moderate(Equally).
Best Features
1. Android Market2. Voice Search3. Home Screen Customization4. Smart Virtual Keyboard5. Live Folder Limitation and Problems
1. Hangs2. Low Ram3. Multitasking4. Not much Applications
FINDINGS
iOS
Maximum number of Respondents say that they have an Satisfying experience with the iOS Overall Performace.
In terms of User Interface, Maximum respondents have a Good experience.
In terms of Multitasking, Maximum respondents have an Excellent experience.
In Applications aspect, maximum respondents have a Excellent Experience.
According to the Survey, Games are rated as Good. Maximum Respondents say that the frequency of Hurdles is Good In term of Updation, maximum respondents feel it is Very Bad. The User Friendliness of the Operating System according to the
Respondents is Good. The Stability of the iOS according to the respondents is Good. The Durability of the iOS is Good according to the Respondents. In term of Customer Support Service, respondents say that it is
Moderate.
Best Features
1. iOS Application2. iMessage3. Virtual Splitable Keyboard4. Twitter Integration5. iBook6. iCloud
Limitation and Problems
1. Updation2. Bluetooth Connectivity3. Multiple Upload
Functionality4. Wifi Connectivity5. Low Ram
THANK YOU . . .