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Connecting PeopleConnecting PeopleThe Collective Business ApproachThe Collective Business Approach

EdReNe

December 2007Paul Sire

Knowledge Mng.

Sociedad Digital de Autores y Editores

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Empowering the Digital Society

“La Central Digital”

Is a digital content repository created by sDae, Sociedad Digital de Autores y Editores, which

is part of the SGAE Group the Spanish Collective Rights Society for its 65,000

members: authors, composers, script writers.

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Main Achievements

La Central Digital is the largest independent content aggregator in Spain, with Multi-

Content and Multi-Format (for the various Business Models).

It provides online distribution services to authors, producers and publishers so that

they can sell and promote their catalogues to the largest and best Digital and Mobile

Channels.

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Aims

Global B2B marketplace mainly for audio/audiovisual content.

Promotes New Business Models for the legal sale of cultural contents in Digital Formats, so as to:

• To promote repertoire of members.• To favour new "windows" for independent & one-

man producers to sell on-line.• Guarantee full legal and technical intellectual

property rights protection and clearance

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G R U P O S G A E The Portal

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Software Features1. Respository: Digital objects meta-base data allowing definition of any data meta-

model2. Business management support system, that creates and manages basic data

required for the functions of all other modules. Including– Suppliers’ work zone– Administrators’ work zone– Content administration– Administration of products and prices

3. Data and object uploading tool, for any defined meta-model.4. Content distributors:

– Video viewer– Audio player – PDF viewer

All distributors:• Open up a full range of e-commerce (B2C) private label transactions.• Solution for the internet sale of digital content, providing guaranteed control of use

and secure content exchange. Including:– Web technology. Internet shop upon demand and web management of business

information.

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Windows

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More Windows

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Services

• Marketing Plan• Legal Framework• Promotion to attract

ask & bid on both sides• Privacy/transparency • Proven Reports

Methodology • Support on system

deployment & operation

• Consulting on Archiving/Digitalisation

• Administration & Control of digital contents

• Secure distribution• Flexibility on business

model implementation• Real time monitoring• 80% to rights holders; with

quarterly settlements

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In Educatioanal Context?

• Instituto Cervantes uses it to teach Spanish…• The music and audio-visual industries have extensive

experience in DRM & Business Models.• E-learning must develop towards more use of rich

media content.= SYNERGIES TO BE EXPLOITED

• But with a more collaborative/ less-competitive management approach.

• And by learning from mistakes in media world.

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Stakeholders

TEACHERS, TRAINERS, EXPERTS

SUPPLIERS

MULTIMEDIA

PRODUCERS

EDUCATIONAL CENTRES, PUBLISHERS, etc.

CONTENT DATABASE

USERS/ USERS/ MARKETMARKET

RIGHTS MANAGEMENT

SYSTEM

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THE COMPLETE PICTURE