Connecting People The Collective Business Approach
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ER-0317/2/99 G R U P O G R U P O S G A E S G A E Connecting People Connecting People The Collective Business The Collective Business Approach Approach EdReNe December 2007 Paul Sire Knowledge Mng. Sociedad Digital de Autores y Editores
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Connecting People The Collective Business Approach. EdReNe December 2007. Paul Sire Knowledge Mng. Sociedad Digital de Autores y Editores. Empowering the Digital Society. “ La Central Digital ” - PowerPoint PPT Presentation
Transcript of Connecting People The Collective Business Approach
ER-0317/2/99
G R U P O G R U P O S G A ES G A E
Connecting PeopleConnecting PeopleThe Collective Business ApproachThe Collective Business Approach
EdReNe
December 2007Paul Sire
Knowledge Mng.
Sociedad Digital de Autores y Editores
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Empowering the Digital Society
“La Central Digital”
Is a digital content repository created by sDae, Sociedad Digital de Autores y Editores, which
is part of the SGAE Group the Spanish Collective Rights Society for its 65,000
members: authors, composers, script writers.
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Main Achievements
La Central Digital is the largest independent content aggregator in Spain, with Multi-
Content and Multi-Format (for the various Business Models).
It provides online distribution services to authors, producers and publishers so that
they can sell and promote their catalogues to the largest and best Digital and Mobile
Channels.
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Aims
Global B2B marketplace mainly for audio/audiovisual content.
Promotes New Business Models for the legal sale of cultural contents in Digital Formats, so as to:
• To promote repertoire of members.• To favour new "windows" for independent & one-
man producers to sell on-line.• Guarantee full legal and technical intellectual
property rights protection and clearance
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G R U P O S G A E The Portal
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Software Features1. Respository: Digital objects meta-base data allowing definition of any data meta-
model2. Business management support system, that creates and manages basic data
required for the functions of all other modules. Including– Suppliers’ work zone– Administrators’ work zone– Content administration– Administration of products and prices
3. Data and object uploading tool, for any defined meta-model.4. Content distributors:
– Video viewer– Audio player – PDF viewer
All distributors:• Open up a full range of e-commerce (B2C) private label transactions.• Solution for the internet sale of digital content, providing guaranteed control of use
and secure content exchange. Including:– Web technology. Internet shop upon demand and web management of business
information.
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Windows
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More Windows
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Services
• Marketing Plan• Legal Framework• Promotion to attract
ask & bid on both sides• Privacy/transparency • Proven Reports
Methodology • Support on system
deployment & operation
• Consulting on Archiving/Digitalisation
• Administration & Control of digital contents
• Secure distribution• Flexibility on business
model implementation• Real time monitoring• 80% to rights holders; with
quarterly settlements
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In Educatioanal Context?
• Instituto Cervantes uses it to teach Spanish…• The music and audio-visual industries have extensive
experience in DRM & Business Models.• E-learning must develop towards more use of rich
media content.= SYNERGIES TO BE EXPLOITED
• But with a more collaborative/ less-competitive management approach.
• And by learning from mistakes in media world.
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Stakeholders
TEACHERS, TRAINERS, EXPERTS
SUPPLIERS
MULTIMEDIA
PRODUCERS
EDUCATIONAL CENTRES, PUBLISHERS, etc.
CONTENT DATABASE
USERS/ USERS/ MARKETMARKET
RIGHTS MANAGEMENT
SYSTEM
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THE COMPLETE PICTURE
