6th July 2016

Connecting Content, Mobile Platforms and Commerce

June 20166th July 2016

Connecting Content, Mobile Platforms and Commerce

3

News UK Digital Portfolio

4

Premium Popular

B2B

5

Premium – The Times and Sunday Times

Subscriptions Acquisition

6

Subscription sales from mobile 16% of sales, but growing1

2

3

Mobile key role in driving consideration from social channels

Mobile also intrinsically linked to email distribution channel, for likes of Red Box

Subscriptions Engagement

7

App Installs1

2

3

Email Bulletins

Edition Based Publishing

Popular – The Sun and Sun on Sunday

8

The Sun – Mobile Web

9

• Growth since September moving back to free distribution• Mobile Web key destination vs free app usage• Search slow to rebuild

Sep Oct Nov Dec Jan Feb Mar Apr May June0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

Global Uniques

10

The Sun - Platforms

11

Fantasy Game that has scale and engagement

£1 MILLIONPRIZE MONEY

TWICETHE NO. OF

PLAYERS AS SKY

170,000MINI LEAGUES

8AVERAGE SIZE

OF MINI LEAGUE

1.25mPick a team at the start

of the season

800,000Come on a saturday for match centre &

premier league golas

5 Players come back 5 times a week for live

scores, stats & content

12

B2B – Unruly, Storyful, Wireless Group

13