Connecting content, mobile platforms and commerce
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Transcript of Connecting content, mobile platforms and commerce
6th July 2016
Connecting Content, Mobile Platforms and Commerce
June 20166th July 2016
Connecting Content, Mobile Platforms and Commerce
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News UK Digital Portfolio
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Premium Popular
B2B
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Premium – The Times and Sunday Times
Subscriptions Acquisition
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Subscription sales from mobile 16% of sales, but growing1
2
3
Mobile key role in driving consideration from social channels
Mobile also intrinsically linked to email distribution channel, for likes of Red Box
Subscriptions Engagement
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App Installs1
2
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Email Bulletins
Edition Based Publishing
Popular – The Sun and Sun on Sunday
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The Sun – Mobile Web
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• Growth since September moving back to free distribution• Mobile Web key destination vs free app usage• Search slow to rebuild
Sep Oct Nov Dec Jan Feb Mar Apr May June0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
Global Uniques
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The Sun - Platforms
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Fantasy Game that has scale and engagement
£1 MILLIONPRIZE MONEY
TWICETHE NO. OF
PLAYERS AS SKY
170,000MINI LEAGUES
8AVERAGE SIZE
OF MINI LEAGUE
1.25mPick a team at the start
of the season
800,000Come on a saturday for match centre &
premier league golas
5 Players come back 5 times a week for live
scores, stats & content
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B2B – Unruly, Storyful, Wireless Group
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