MADC PRESENTS

BEN KEENANCONFESSIONS OF A DIGITAL CREATIVE

@warmcola

@warmcola

144 million active adblock users around the world

@warmcola

@warmcola

@warmcola

@warmcola

@warmcola

@warmcola

@warmcola

@warmcola

@warmcola

The Internet is arelevance engine

@warmcola

@warmcola

The one time I used a banner this week

@warmcola

It was a solution not an ad

@warmcola

@warmcola

@warmcola

@warmcola

When advertising gets it right it becomes culture

@warmcola

@warmcola

@warmcola

@warmcola

@warmcola

@warmcola

@warmcola

Technology has destroyed most movie plots

@warmcola

@warmcola

@warmcola

@warmcola

@warmcola

The Trove Project

@warmcola

Stephanie Caldwell

@warmcola

@warmcola

Celeste Baer

@warmcola

@warmcola

Rohan Lancaster

@warmcola

@warmcola

Here

@warmcola

@warmcola

@warmcola

20 year old Arthur Green died in my childhood home on Christmas Eve in 1914.

@warmcola

I just created a ghost story out of data

@warmcola

Creatives have always used data we just don’t call it that

@warmcola

@warmcola

Dark Patterns

@warmcola

Do you want to generate clicks or culture?

@warmcola