Use Twitter Now?

Tweet at Meetings?Have no clue between twits, tweets, and flips…

The Poll

Engaging Members in 140 Characters or Less

“A Case Study with OSA Student Chapters"

KiKi L'Italien Association Chapter-Relations Manager Optical Society of America

Twitter: @kikilitalien http://twitter.com/kikilitalien LinkedIn:http://www.linkedin.com/in/kikilitalien Facebook: KiKi L'Italienhttp://www.facebook.com/people/KiKi-LItalien/506521596 Association Blog: http://soupykiki.blogspot.com/ Also on: FriendFeed, Digg, Plurk, BrightKite, YouTube, CollectiveX, Flickr, Ning, and many more crazy online locations.

What We Do

image attributed to http://www.wordle.net/.

Getting the Conversation Rolling….

                       Podcast:                            OSA Podblog http://osapod.libsyn.com/

Twitter:- Used at meetings and ongoing-OSA has a Twitter alias

@optical society

Online Member Communities: - CollectiveX - Sharepoint

YouTube:http://www.youtube.com/user/OpticalSociety *Blog, bookmark, live streaming of certain meetings...

OSA Technical Divisions will

further connect...

Facebook + Twitter =

How to Use Twitter at a Meeting

• Decide on a hashtag (#FiO)

• Publicize the hashtag to attendees, speakers

• Feed periodic helpful info about the meeting using the hashtag

• Monitor the discussion to see if there is anything you can do to help customer-service issues quickly!

• Address honestly (responsible diplomacy)

Warnings/Ideas

• Not everything should be shared online.

• Speakers should be inform their audiences in advance if anything is “tweet-approved” or if the session should not be shared in a any way.

Social Media is Social

• Three Key Messages about Using Social Media  •  Be "social" internally -

                            Look for 3+ groups to be represented  • Be passionate!

Optics & Photonics News (OPN)

• Twitter account • Facebook Group: Optics & Photonics News Fan Club

 • Podcast episodes

 • Comment function on all online articles

 • OPN blog

 • RSS Feeds

The Least Everyone Should Do...The two basic social media alerts you need to have now!

 Google AlertsExamples of things to monitor:• Mentions of your Society • Mentions of your Publications • Mentions of your competitor • Industry keywords

 TweetLaterExamples of things to monitor:• Mentions of your Society • Mentions of your Society's Publications • Mentions of your competitor • Industry keywords

  

 

Nifty LinksSimple Tools for Monitoring • TweetLater: http://www.tweetlater.com/• Google Alerts: http://www.google.com/alerts

Other helpful links:• Splitweet: http://splitweet.com/• Polldaddy: http://www.polldaddy.com/• KnowEm UserName Check: http://knowem.com/•Hootsuite: juggle multiple accounts, follow #, & survey data•Tweetdeck: same – minus the survey data Twellow: http://www.twellow.com/

Search: “physics” – 1,632 matchesSearch: “photonics” – 27 matchesSearch: “optics” - 64

Thanks for listening!