We help employers

manage the risk and

capitalize on the

opportunities of social

media in the workplace.

MANAGE RISK. SCALE ENGAGEMENT.

• Eric Schwartzman is a best-selling author and the world's most experienced, accomplished social media trainer

• Over the last 10 years, he’s flown all over the world earning hundreds of thousands of dollars annually to train Fortune 500s, US and foreign government agencies and the US military

HELLO

• 91% of adults access social media daily

• 85% of companies believe giving employees social media access at work is advantageous

• Only 30% offer training on appropriate social media usage

This training gap represents a huge market opportunity

THE OPPORTUNITY

THE PROBLEM

http://youtu.be/R9Bnu-doedM

Click the Link Below

• 28 NLRB cases citing wrongful terminations at Costco, EchoStar and others based on unlawful social media policies

• 48% of companies training every 2 years spend hundreds of millions of dollars on sexual harassment training for risk mitigation

• Social media compliance training is the next sexual harassment training, with benefit of productivity gains

REGULATORYENVIRONMENT

• Rich, nuanced and specialized collection of platform specific, role based, sector based, compliance oriented social media training courseware

• Deep catalog of supplemental interviews with thought leaders and innovators

• Empowers the broader organization while competitors are focused on social media training as a marketing function

• Self-paced, e-learning courseware can be taken anywhere on any device.

THE SOLUTION

https://www.udemy.com/social-media-for-business/

Click for a Demo

EMPLOYEESAVG. COURSE

PRICEMARKET OPP

ENTERPRISE 28,350,000 $4 $113,400,000

LARGE 12,600,000 $7 $88,200,000

MEDIUM 7,710,000 $50 $385,500,000

SMALL 6,105,000 $99 $604,395,000

TOTAL 54,765,000$1,191,495,00

0

• 55 million potential users = $1.2 Billion Opportunity in the US alone

• $107 Billion eLearning industry by 2015 (Ambient Research)

• US Corporate self-paced eLearning currently US $8.14B

• Learning and Development Budgets up 9.5% in 2011 (Bersin)-$67 Billion @ $800/employee

• Global Self Paced eLearning $35.6B (2011)7.6% CAGR to $51.5B (2016)

Global Self Paced eLearning Growth

7.6% CAGR to $51.5 Billion

by 2016!

THE MARKET

$12MMDecember 2012

$100MMANNUAL SALES

$103MMJanuary 2013

$300MMANNUAL SALES

$17MMANNUAL SALES

$27.5MMDecember 2012

COMPETITION

TRANSACTIONS

$21K @ $10/user

$10K @ $50/user

$25K (pending)

Recent Customers

Projected Pricing

Year 1

Year 2

Year 3

Year 4

Year 5-$10,000,000

$0

$10,000,000

$20,000,000

$30,000,000

$40,000,000

$50,000,000

$60,000,000

$70,000,000

5 Year Growth Projections

Sales Cash Flow

BUSINESS MODEL

PASTCLIENTS

Partial Listing

Internationally successful media property, launched in 2005 with a library of 319 episodes

Nearly 800,000 Annual Downloads

Past Guests Include:

Walt Mossberg

David Pogue

Ken Auletta 25K opt-in email list Spawned a Bestseller

MARKETING:LEAD GENERATION

2008 KeynoteDavid Carr

New York Times

2009 KeynoteBrian SolisAltimeter

2010 KeynoteGabriel Stricker

Google

2011 KeynoteEric Schwartzman

Author

2012 KeynoteMatthais Lufkens

World Economic Forum

• PRSA Digital Impact Conference in NYC on June 27-28, 2013

•Attracts 500 communications executives from the world’s leading organizations

• Since 2008, conference founding chair Eric Schwartzman has been guiding the conference the agenda to promote the use of social media at work

2013 Speakers Scheduled to Appear

MARKETING: THOUGHT LEADERSHIP

SEO has best lead-to-customer close % of all channels

• Top Ranked website for leading search terms

•No need to pay for adwords

MARKETING: SEO

Enterprise-wide

eLearning

Marketing Focused

eLearning

is the only company focused on enterprise-wide social media engagement and compliance with lawful company policy

Literacy Training

Legal Compliance

COMPETITIVEPOSITIONING

•17-years of relationships guarantees access to the world’s leading authorities for the creation of the highest quality expert-led courseware

•Deep supplemental content offers incomparable value

Defining the Need Leads to Sales Wins

World’s Best Supplemental Resources

• 66% of all purchase decisions are awarded to the company that defines the need (Forrester)

• Best selling author and definitive thought leader

• 8-years as #1 Trainer and social media policy expert

Focus Positions as Acquisition Target

• Largest market opportunity from enabling social media literacy enterprise wide

• Competitors focused on either marketing or excessive risk management

• Large players will need to build their library to compete

COMPETITIVE ADVANTAGES

ERIC SCHWARTZMAN

Best-Selling Author and founder of iPressroom

Definitive social media training expert for business and government

15-year veteran respected by every important player in the industry

BOB COONEY

Took first startup to #251 on Inc. 500

Successful NASDAQ IPO

Over $100 million in capital raised

20-year veteran of multiple start-ups

RICK GRAVES

15-year, top-performing eLearning sales exec

Grew Books 24/7 from$5-60MM in 3 years

Took Knowledge Advisors from $2-20MM

Go-fast sales 2.0 practitioner

TEAM

$500K SEED ROUND on $1.75M POST MONEY VALUATION* *Fully Diluted including Unissued Option Pool

• Breakeven Forecast in 14-months

• Capitalize Sales and Marketing

• Accelerate Courseware Production

FOUNDER CONTRIBUTIONS•Fully developed courseware

•Profitable Consultancy

•New media brand and library, 80 hours of high quality produced courseware

•Top ranked web properties:EricSchwartzman.comOnTheRecordOnline.com

•25,000 name opt-in mailing list

•Hundreds of satisfied customers

•15 years of subject matter expertise

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 $-

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

Capital Required

Months

THE MONEY

bob@complysocially.com

Bob Cooney949.439.8643

CONTACT