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Competitive Networks Social Media Presence, Summer 2010By Jordan Banks

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Facebook

+CBS Community Page

Wikipedia

+Discovery Channel Facebook Community Page

Users contribute in making official Facebook Page

+FOX’ s Glee Facebook Page

Full Episodes Video Player

Superfan video player launch

+FOX’s Glee Super Fan Video Player

Social Media Integration

+The History Channel’s America: The Story of Us Facebook Landing Tab

Link to Foursquare

+History Channel Social Media Integration

Social Tweet Facebook App E-mail Newsletter Sign-Up Tab

+TNT’s Memphis Beat Facebook Page Video Landing Tab

“Welcome” Tab

+Bravo Real Housewives of New Jersey Live Premium Party

Allows users to update status

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Twitter

+CBS’s Facebook and Twitter Integration

Use Facebook and Twitter Accounts to Sign into CBS Community

+TNT’s Twitter Feed

Slogan incorporated in username

+Bravo TV Twitter Feed

Talk Bubble Link

“Bravolebrities” Publicity

Foursquare Integration

+FX Twitter Feed

New series promotional banner

Drive Network Tune-In

+CNN World Cup Twitter Feed

Timeline Chronicles Events of the World Cup

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Foursquare

+History Channel Foursquare PageHistorical

Facts on Local Landmarks

TV Banner Ad

Show Synopsis

Links to Series Website, Facebook, & Twitter

Brand Advertising

+CNN Foursquare Page for the World Cup

Customized Event Logo

Transition traffic to other social media outlets

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YouTube

+FOX YouTube Channel

Episode promotion

Drive online trafficShowcase

web exclusives

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truTV YouTube ChannelWhy don’t we use YouTube to air a video-blogging series featuring one of the network’s series stars??

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Digital Media Platforms

+TNT’s The Closer Fan Wiki Page

+Bravo Toolbar Download

Full Episodes

Games

Photos

+Bravo’s B-Hive Party Planner

Connect & Interact with Friends directly through the website

+Bravo’s Top Chef Recipe Widget

Embedded Video Player

+Bravo TV’s Talk Bubble Website

Measuring Twitter Activity

Posts divided into Bravolebrites, Facebook, and Twitter

+TBS’S Team Coco Website

Countdown to Series Premiere

Individual twitter updates

+My NBC: NBC.Com Community Page

+MyNBC Fan It

Games and Message board

Social Media Integration

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Integrated Social Networking in Media Platforms

+Discovery channel’s Shark Week

+Shark Week Page

Facebook Integration

+Discovery Channel’s Shark Week

Drive brand engagement on the Network site

+Discovery Channel Shark Week Twitter Feed

Driving Network Tune-In

+Discovery Youtube Channel

Exclusive videos for promoting Shark Week

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Comic-Con 2010 Coverage

+MTV Live Comic-Con Coverage on Myspace Page

Streaming Live Footage

Links to MySpace, Facebook & Twitter

+USA Comic-Con Live Panel Discussion

Users log in with Facebook, MySpace, or Twitter

Tweets from USA twitter feed

+SyFy Comic-Con Coverage

+CNN’s I-Report and Flip Cam Coverage for Comic-Con

+Recommendations

We should embed links into Twitter feed wallpaper

Video player into a Facebook Tab

We should start using the Social Tweet Facebook Application for better efficiency in integrating Facebook with Twitter

We should create wiki pages for truTV’s original series and Crime Library

Feature a Video Blogging Series featuring one of the starring characters from truTV’s original series on YouTube