Transcript of COMPETITIVE INTELLIGENCE USING STRATEGIC LINKS & CONTENT ANALYSIS
Razvan Gavrilas
COMPETITIVE INTELLIGENCE USING STRATEGIC LINKS & CONTENT ANALYSIS
Bologna – Advanced SEO Tool Conference - 2015
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BIG DATA IS LIKE FOOTSTEPS IN THE SNOW
IT NEEDS KNOWLEDGE & EXPERIENCE
TO “READ” IT
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LET’S “READ” THE DATA!
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ON-DEMAND LINK CRAWLING
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THIS
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OR THIS
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RANKING TREND ANALYSIS
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LINK ANALYSIS
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CONTENT ANALYSIS
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CONCLUSION
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HOW TO RANK HIGH IN THE
“ABITI DA SPOSA” NICHE
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1. NICHE HAS AVERAGE DIFFICULTY TO RANK 2. TAKES 3-6 MONTHS TO RANK HIGH 3. USE CREATIVE BLOG POSTING 4. COMMENT ON BLOGS (BRAND KW) 5. GET LOTS OF BRAND LINKS 6. GET LINKS FROM ITALIAN PAGES 7. GET LINKS FROM “RECREATION” & “FASHION” NICHES 8. GET LINKS FROM .IT DOMAINS 9. EASY TO OUTRANK ON SOCIAL 10.OPPORTUNITY TO USE SOCIAL TO GET LINKS