Comparative Study Of Consumer Behavior

SUBMITTED TO: MS. AYESHA AMAN SUBMITTED BY: MAIRA SALEH

Contents

Introduction of Brands Questionnaire Demographics of Respondents Learnings and Conclusion

Introduction of Brands

Chocolate Chip Bisconni started its journey in 2002 with

the philosophy of producing biscuits which meet international standards of quality and food safety.

Bisconni entered the Pakistani biscuit market with its chocolate filled cookie Cocomo.

Currently, Bisconni is the market leader in Pakistan in the cookies and wafers categories

Chocolicious Peek Freans is the name of a former

biscuit making company based in Bermondsey, London, which is now a global brand of biscuits.

Questionnaire

Do you prefer to buy a biscuit of any brand? Why you prefer eating biscuits? Which type of biscuits do you like? Which brand biscuit you like to eat? Why you like to eat your favorite brand biscuit? Would you eat biscuit as a mid-morning snack?

Demographics Of Respondent Respondent 1: Respondent 3:

Name: Taimor Name: Mohammad Salman Age: 19Age: 21Gender: Male Gender: Male Occupation: Student Occupation: Student & Teacher

Respondent 2: Respondent 4: Name: Umer Name: SamrahAge: 21Age: 20Gender: Male Gender: FemaleOccupation: Student Occupation: Student

Demographics Of Respondent

Respondent 5: Respondent 7:Name: Hiba Name: Hafsa MehmoodAge: 19Age: 19Occupation: Student Occupation: Student Gender: FemaleGender: Female

Respondent 6: Respondent 8:Name: Sheroz Name: KhushbakhtAge: 20Age: 19Occupation: Student Occupation: StudentGender: Male Gender: Female

Demographics Of Respondent

Respondent 9:Respondent 10:

Name: Talha Agha Name: Mehkar

Age: 21Age: 15Gender: Male

Gender: FemaleOccupation: Student

Occupation: Student

30%

70%

Question: 01

YESNo

Snacks70%

Timepass20%

hungry10%

Question: 02

Snacks Timepass hungry

Chocolate80%

Salty10%

Cookie10%

Question: 03

Chocolate Salty Cookie

Bisconi80%

Peek Freans 20%

Question: 04

Bisconi Peek Freans

Taste70%

Pakaging 30%

Question: 05

Taste Pakaging

Yes70%

NO30%

Question: 06

Yes NO