Post on 20-Aug-2015
Building Your Brand with Your Company
Blog
What is Social Media
What is Social Media
What is Social Media
What is Social Media
Everyone can be a publisher
Platforms
Platforms
And hundreds more
Power of Social Media
One salesperson
Salaried
Power of Social Media
Not trusted by customers
Power of Social Media
Thousands of salespeople
Power of Social Media
Free
Power of Social Media
Trusted by customers
Power of Social Media
Word of “Text”
Brand
Joe1200 Friends on Facebook
900 Followers on Twitter
500 Followers on Friendfeed
3000 Readers on Blog
300 Subscribers on Youtube
Word of “Text”
1200 Friends on Facebook
900 Followers on Twitter
500 Followers on Friendfeed
3000 Readers on Blog
Potential Millions
300 Subscribers on Youtube
Word of “Text”
1200 Friends on Facebook
900 Followers on Twitter
500 Followers on Friendfeed
3000 Readers on Blog
300 Subscribers on Youtube
Potential Millions
Social Media helps brands reach more people faster at very little
cost
Keys to Success
•MUST engage
•Have a focus
•Be interesting
•Be different, even controversial
•Be helpful
•Be personal and authentic
Branding through Blogging
What is a Blog?
Popular Blog Platforms
Advantages of having a blog
•SEO Boost for your site
•Engages your community
•Builds trust
•Establishes thought leadership in your field
•Becomes a go-to place for your niche
•Eventually leads to higher sales and lasting brand
Blogging for your Company
•Blog about news and info in your industry
•Become the go-to place for related knowledge
•DO NOT just talk about your company
•Don’t be overly professional. Show personality
•Listen to your market by asking questions
Promote your siteBuild relationships with bloggers through comments
Use social media sites like Twitter & Facebook
Use content discover sites like Digg & Stumbleupon
Don’t use SEM(unless for direct sales), use SEO
Put your blog url in your email signature and bizcard
Interlink between articles and other pages
SEO TipsIdentify your keywords
Include the right Meta-info
Populate the keywords with H1, H2, H3 or Bold
Update regularly (ideally twice a week)
Use text-friendly URLS
Host the blog on the same domain
Solicit links from other sites
Keys to Success•Stay consistent on a theme for
focus
•Update regularly
•Be persistent
•Keep SEO in mind
•Write timeless posts
•Build relationships with other bloggers through Twitter and Commenting
•Respond to every comment
AnalyticsEvery audience is different, optimize for
your own
Useful stats: unique visitors, time on site, returning vs new visitors, sources of traffic, popular posts
Don’t be fooled by the sheer numbers
Goal is to increase direct traffic and time on site
See what works and focus on those
Set Analytics Goals for blog-led leads
Social Media Marketing through
Blogs•Locate the influencers in your niche
•Advertise on their blogs
•Have them write product reviews
•Sweet spot: 7000-50,000 in traffic
•Find blogs with no other banner competition
•High ROI if done right
Good company blogs•37Signals Blog (37signals.com/svn)
•WineLibrary Blog (tv.winelibrary.com)
•Zappos.com (blogs.zappos.com/blogs)
•Alice.com (company.alice.com/)
•Viralogy (viralogy.com/blog)
Monetizing your blog
•Generally need very high amount of traffic a month to earn “sizable” income
•Affiliate Ads
•Banner Ads
•Consulting
•Product Reviews
•Sell Products (such as ebooks)
Always Remember•ENGAGE your audience
•Stay focused
•Show personality
•Update consistently
•Be interesting
•Be helpful
•Be persistent
Thank you. Truly.
@Yukai_Chou