2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Communications Committee

November 2016

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Agenda• Welcome

• Roll Call – Scan Badges

• Anti-Trust

• Minutes approval

• Action Items from Last meeting

• Newsletter Articles

• Council & Committee Liaisons Updates

• Marketing Plan/Communications Plan

• Website Update

• Google Analytics

• Social Media Task Force

• Website

2

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Welcome

• Natasha Lilly – Effingham Equity, 2016 Chair

• J Nolfo – BASF, 2017 Chair

3

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

AgGateway Antitrust Guidelines4

While some activities among competitors are both legal and beneficial to the industry, group activities of competitors are inherently suspect under the antitrust laws. Agreements or combinations between or among competitors need not be formal to raise questions under antitrust laws, but may include any kind of understanding, formal or informal, secretive or public, under which each of the participants can reasonably expect that another will follow a particular course of action.

Each of you is responsible to see that topics, which may give an appearance of an agreement that would violate the antitrust laws, are not discussed at your meetings. It is the responsibility of each participant in the first instance to avoid raising improper subjects for discussion. This reminder has been prepared to assure that participants in meetings are aware of this obligation. A copy of the Antitrust Guidelines must be provided at every meeting to its participants. If meeting is via telephone, an electronic form must be sent to its participants prior to the conference call.

The "Do's" and "Don'ts" presented below highlight only the most basic antitrust principles. Each participant in a meeting should be thoroughly familiar with his/her responsibilities under the antitrust laws and should consult counsel in all cases involving specific situations, interpretations, or advice.

DON'T… • DO NOT, in fact or appearance, discuss or exchange information regarding:

• Individual company prices, price changes, price differentials, mark-ups, discounts, allowance, credit terms, etc., or data that bear on price (e.g., costs, production, capacity, inventories, sales).

• Industry pricing policies, price levels, price changes, differentials, etc.• Industry production, capacity or inventories. • Bids on contracts for particular products; procedures for responding to bid invitations.• Plans of individual companies concerning the design, production, distribution, promotion, or marketing of particular products,

including proposed territories or customers. • Matters relating to actual potential individual customers or suppliers that might have the effect of excluding them from any

market or of influencing the business conduct of firms toward such suppliers or customers. • DO NOT discuss or exchange information regarding the above matters during social gatherings incidental to meetings, even in jest.

DO… • DO adhere to prepared agendas for all meetings and object when meeting minutes do not accurately reflect the matters that

transpired.• DO understand the purposes and authority of the group. • DO consult with your company counsel on all antitrust questions relating to the activities, discussions or meetings of the group. • DO protest against any discussions, meetings or activities that appear to violate the antitrust laws; disassociate yourself from any such

discussions or activities and leave any meeting in which they continue.

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Action Items

• Communications Page has been updated

• Natasha – Add the Social@AgGateway.org email to all AgGateway distribution list

• Too many Emails??

• Susan – completed all tasks and will present 3-Year Marketing plan and 2017 Communications Plan

5

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Newsletter ArticlesRegular Articles • New Member Article Natasha Lilly

• AgGateway in The News Kristin Nottingham

• Leadership Profile Brandon Olstad

• AIDC Working Group Jody Costa

• AGIIS Chris Crutchfield/Josh Wall

• eConnectivity Matters (alternating months) Wendy Smith

December Articles due Tuesday Nov 15th

• Annual Conference Scott Meredith

• AgGateway Global Jim Wilson

• Council Updates Kristin Nottingham

• Leadership Recognition Susan Ruland

• New Videos Articles Susan Ruland

January/February Articles due Tuesday Jan 17th

6

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Council & Committee Liaisons

7

• Seed Council Natasha Lilly

• Ag Retail Council Natasha Lilly, Dave Craft

• Crop Nutrition Council Melinda Sposari

• Specialty Chemical Council J. Nolfo, Victoria Peoples

• Crop Protection Council Victoria Peoples

• Precision Ag Council Brandon Olstad

• Allied Providers Council Jody Costa, Shane Snyder

• Grain & Feed Council Natasha Lilly

• Conference Committee Kristin Nottingham

• Membership Shane Snyder

• Data Privacy & Security OPEN

• Standard & Guidelines OPEN

• Education OPEN

• ADAPT OPEN

• Architecture OPEN

• AGIIS Directory Oversight OPEN

• SPADE Group OPEN

Updates from any Liaisons

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Marketing Plan/Plan Outline

• Susan Ruland• Website update

• Communications Tools/Resources

• 2-year Marketing Plan

• 2017 -18 plan outline

8

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Objectives

• AgGateway’s Strategic Objective #2:

• Articulate a powerful message about what we are trying to achieve and the value for the members and the industry. Develop and implement a multi-year plan to communicate a powerful message regarding the benefits and value of eAgriculture and AgGateway.

• Result: More members and more connectivity.

9

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Objectives

• Also support the other three 2016-18 Strategic Objectives, especially #1 and #3:

• Create and implement a plan to broaden the scope of eAgriculture by 2018. (Promote new and existing resources)

• Result: More members, more eBusiness implementation, and a more connected industry.

• Grow membership and increase engagement of members.

• Results: Stronger organization and more members benefiting from eBusiness.

10

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Communications strategies

1. Increase targeted messaging to sub-audiences:• Crop Inputs (crop protection, crop nutrition, seed)

• Precision Ag

• Ag Retail

• Specialty Chem

For example:

- Working more closely with target trade associations

- Sector media

- Targeted press releases, social media

- Leverage conferences/trade shows (new banners, etc.)

11

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Communications strategies

2. Additional Value/ROI messaging to c-suite (“Ambassador Program”:

For example:

- Shoring up “ambassador” materials (incl. Annual Report)

- Ambassador kit and “script”

- c-suite media exposure (business media? Clips)

- Social media strategies

12

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Communications strategies

3. Meeting Promotion

• Promote attendance at the Mid-Year Meeting and Annual Conference, as a way to increase awareness of AgGateway and engagement in eConnectivity.

13

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

AGIIS video

• Susan Ruland – preview of new AGIIS video• AgGateway’s AGIIS – Ag Industry Identification System

14

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Social Media Task Force

• LinkedIn• Search the Keyword AgGateway

15

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Social Media Task Force

• LinkedIn• ‘Follow’ AgGateway

16

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Social Media Task Force

• LinkedIn• ‘Ask to join’ AgGateway Group

17

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Social Media Task Force• Twitter

• ‘Follow’ AgGateway

• ‘Retweet’ to spread the word

18

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Social Media Task Force

• Encourage other Councils to send messages, updates, accomplishments, and other ag related content!!

• Send to Social@AgGateway.org

19

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Google Analytics• Jody Costa

• Presentation to our Social Media efforts

20

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

Members

• We are always looking for new members

• Contact incoming Chair J. Nolfo James.Nolfo@BASF.com

• Vice-Chair Position for 2017 open

Monthly commitments:• Communication Committee conducts meetings on a monthly basis

• Social Media Task Force is always welcoming new members

• Committee calls are: The 1st Thursday of each month @ 3pm EST

• NEXT CALL: December 1st, 2016

21

2016 Annual Conference: Using Collaboration and Connectivity to Cultivate Success

THANK YOU TO ALL THE VOLUNTEERS THAT MAKE THE COMMUNICATIONS COMMITTEE SUCCESSFUL!!

22