Combining

SEO + Community

to Create the Perfect Marriage

By: Jen Sable Lopez@jennita

When you hear “SEO”

you think…

SERPs

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Getting Links

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Creating Content

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Sharing Content

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Technical Stuff

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Keyword Research

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Analytics

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All About the Robots?

And What About Community?

Customer Service

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Blogging

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Social Media

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Events

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Learning

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All About the people

How can they work together?

Hello Relationship Building!

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Brand Advocates

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They’re searching for you

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*They* link to you!

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http://www.mybakingaddiction.com/nutella-cupcakes/

They’re your sharers

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Likes: 1103Shares: 1382Comments: 2134Total: 4619

UGC Baby!

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IRL FTW!!!

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Let’s Talk Tactics!

Get your community to

create links to your site

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Make it super easy to share

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Easy to share How Quickly it’s being shared

Focus on *your* community

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Give them data!

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Or something they want

Embed code

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Site badges

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Gamification

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Gamification

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Make sure they’re sharing the way you

want them to

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Wait... What?

Use Open Graph Tags

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Ahh better!

Open Graph

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<meta property="og:url" content="http://www.huffingtonpost.com/2012/10/08/recipes-with-nutella_n_1942810.html"/>

<meta property="og:title" content="21 Of The Best Recipes Featuring Nutella" />

<meta property="og:description" content="Hey fellow Nutella lovers, we&#39;ve got just the thing that&#39;ll make your week, your month... maybe your life. Since we already showed you how to make Nutella from scratch, we&#39;re now sharing with you all of our favorite recipes that use Nutella."/>

<meta property="og:image" content="http://i.huffpost.com/gen/803293/thumbs/o-RECIPES-WITH-NUTELLA-facebook.jpg" />

Open Graph Tags

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http://www.ginzametrics.com/cheatsheet

Make them do the work

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They’ll create ideas

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And Content

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Lots of comments

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Google+ is your friend

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Search+ Your World

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That’s me!

Google+ in SERP

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Google+ SEO

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Title+Description

Google+ = Quick Indexation

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Google+ Authorship

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plus.google.com/authorship

Community authors show up in search!

Test, test, test

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If you’re on top of your SEO, they’ll

find you

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@jennita #NMX

Us

Google

Community +

SEO=

An investment in the future,

not just in today

@jennita #NMX

Jen Sable LopezDirector of Community

SEOmoz@jennita

jen@seomoz.org

Thanks,

Question

time!