© Blane, Canada Ltd.

Are Your Competitor’s Best Prospects!

Annual MeetingFebruary 24, 2010

Your Community’s Best Companies…

Existing Industry Strategy

Eric P. CanadaBlane, Canada Ltd.

© Blane, Canada Ltd.

BR|E

© Blane, Canada Ltd.

Why BR|E?

Why BR|E?

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Competitors’

Target Marketing

15,000ED Orgs.

BR|E

© Blane, Canada Ltd.

Any

Questions?

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Recession or Growth

BR|E

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WhatDo we really

know?

© Blane, Canada Ltd.

In 2020, Columbus will be recognized as a vibrant and successful region where emerging innovation, thriving talent, and a collaborative culture generate one of the fastest growing economies in the nation and one of the nation’s leaders in economic development

1 Attract

2 Create

4 Civic infrastructure

3 Retain/ExpandRetain/Expand3

© Blane, Canada Ltd.

New Jobs/Capital Investment

Existing Business

76% 9%

Attraction

15%

Source: Blane, Canada Ltd.

Entrepreneurship

© Blane, Canada Ltd.

6 Levels of Existing IndustryLe

vel o

f Ben

efit

© Blane, Canada Ltd.

Atte

ntio

n Re

tent

ion

Resp

onsi

veRe

tent

ion

Exec

utiv

e Co

ntac

t

Busi

ness

De

velo

pmen

t

1 2 3 4 5Level of Effort

6Su

ppor

t Pr

ogra

ms

Community Development

Prod

uct

Impr

ovem

ent

Long

-Ter

m V

iew

© Blane, Canada Ltd.

Listening

Intake Mechanisms

InterviewDirect Requests

Staff Interactions Referral Network

They call We call

Partner callOrganic contact

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Understanding

Product Markets Management Technology Workforce Infrastructure Community

Value Growth Risk Satisfaction

1 2

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Portfolio Assessment

Portfolio Performance

0

20

40

60

80

100

0 20 40 60 80 100

Value

Gro

wth

C’ville Portfolio: 25+ Employees

Risk ConcernsSource: Synchronist North American Data Study

Acting

Leadership

Understanding

Effectiveness

Impact

Drive Opportunity

© Blane, Canada Ltd.

Consolidations Relocations Expansions

© Blane, Canada Ltd.

Existing Industry Strategy

The Best is Still Ahead!

Eric P. CanadaBlane, Canada Ltd.1506 Cadet, Suite 100Wheaton, Illinois 60189 630.462.9222ecanada@blanecanada.com@edmarketingpro /twitter