Columbus Chamber - Existing Industry Strategy
16
© Blane, Canada Ltd. Are Your Competitor’s Best Prospects! Annual Meeting February 24, 2010 Your Community’s Best Companies… Existing Industry Strategy Eric P. Canada Blane, Canada Ltd.
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Presentation by Eric Canada, a partner of Blane, Canada Ltd. Presented 2/24/10 at the Columbus Chamber's 2010 Annual Meeting post-session on retention and expansion.
Transcript of Columbus Chamber - Existing Industry Strategy
© Blane, Canada Ltd.
Are Your Competitor’s Best Prospects!
Annual MeetingFebruary 24, 2010
Your Community’s Best Companies…
Existing Industry Strategy
Eric P. CanadaBlane, Canada Ltd.
© Blane, Canada Ltd.
BR|E
© Blane, Canada Ltd.
Why BR|E?
Why BR|E?
© Blane, Canada Ltd.
Competitors’
Target Marketing
15,000ED Orgs.
BR|E
© Blane, Canada Ltd.
Any
Questions?
© Blane, Canada Ltd.
Recession or Growth
BR|E
© Blane, Canada Ltd.
WhatDo we really
know?
© Blane, Canada Ltd.
In 2020, Columbus will be recognized as a vibrant and successful region where emerging innovation, thriving talent, and a collaborative culture generate one of the fastest growing economies in the nation and one of the nation’s leaders in economic development
1 Attract
2 Create
4 Civic infrastructure
3 Retain/ExpandRetain/Expand3
© Blane, Canada Ltd.
New Jobs/Capital Investment
Existing Business
76% 9%
Attraction
15%
Source: Blane, Canada Ltd.
Entrepreneurship
© Blane, Canada Ltd.
6 Levels of Existing IndustryLe
vel o
f Ben
efit
© Blane, Canada Ltd.
Atte
ntio
n Re
tent
ion
Resp
onsi
veRe
tent
ion
Exec
utiv
e Co
ntac
t
Busi
ness
De
velo
pmen
t
1 2 3 4 5Level of Effort
6Su
ppor
t Pr
ogra
ms
Community Development
Prod
uct
Impr
ovem
ent
Long
-Ter
m V
iew
© Blane, Canada Ltd.
Listening
Intake Mechanisms
InterviewDirect Requests
Staff Interactions Referral Network
They call We call
Partner callOrganic contact
© Blane, Canada Ltd.
Understanding
Product Markets Management Technology Workforce Infrastructure Community
Value Growth Risk Satisfaction
1 2
© Blane, Canada Ltd.
Portfolio Assessment
Portfolio Performance
0
20
40
60
80
100
0 20 40 60 80 100
Value
Gro
wth
C’ville Portfolio: 25+ Employees
Risk ConcernsSource: Synchronist North American Data Study
Acting
Leadership
Understanding
Effectiveness
Impact
Drive Opportunity
© Blane, Canada Ltd.
Consolidations Relocations Expansions
© Blane, Canada Ltd.
Existing Industry Strategy
The Best is Still Ahead!
Eric P. CanadaBlane, Canada Ltd.1506 Cadet, Suite 100Wheaton, Illinois 60189 [email protected]@edmarketingpro /twitter
