Berger Breathe Easy

Inviting people to paint The Little Angels Orphanage, Mumbai on account of Children’s Day and helping the kids Breathe Easy.

Idea

Using our facebook page for promotions and a dedicated events page which acted as a platform for connecting with volunteers.

Colours of Childhood | Events Page

307 volunteers registeredAround 1100 people were invited to the event

On Wednesday (13th November) we went to the orphanage and got the kids to pick their favorite colours for the walls.

All of this was captured on camera and those pictures were then used to promote the event on facebook.

We also used these pictures as reminder posts about the event.

Event teaser was uploaded on Youtube and promoted on our facebook page and on the events page.

Teaser promotions

On the day on the event, we put up real time updates throughout the day to showcase the live happenings

These live updates captured the happenings and the true emotions of the whole day.

Post event.

Leveraging on the event to create meaningful connect and promoting the product.

Post event.

Tagged the volunteers onto the pictures to boost the virality of the content.

Pictures of the event promoted on our facebook page.

Post event.

Taking the activity forward, the whole event was made into a small movie and this movie was then be promoted across social media platforms.

This movie consisted of videos which were captured throughout the event, right from the kids picking their favourite colours stage, to the actual event.

Post event.

Promoting the movie across social media platforms.

A major development included the campaign being mentioned by the founder and CEO of UTV group  Mr. Ronnie Screwvala on Twitter.

Thank you