Colours of Childhood | A campaign by Berger Breathe Easy
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Transcript of Colours of Childhood | A campaign by Berger Breathe Easy
![Page 1: Colours of Childhood | A campaign by Berger Breathe Easy](https://reader034.fdocuments.us/reader034/viewer/2022051513/546ba59aaf79593a7f8b6ad2/html5/thumbnails/1.jpg)
Berger Breathe Easy
![Page 2: Colours of Childhood | A campaign by Berger Breathe Easy](https://reader034.fdocuments.us/reader034/viewer/2022051513/546ba59aaf79593a7f8b6ad2/html5/thumbnails/2.jpg)
Inviting people to paint The Little Angels Orphanage, Mumbai on account of Children’s Day and helping the kids Breathe Easy.
Idea
Using our facebook page for promotions and a dedicated events page which acted as a platform for connecting with volunteers.
![Page 3: Colours of Childhood | A campaign by Berger Breathe Easy](https://reader034.fdocuments.us/reader034/viewer/2022051513/546ba59aaf79593a7f8b6ad2/html5/thumbnails/3.jpg)
Colours of Childhood | Events Page
307 volunteers registeredAround 1100 people were invited to the event
![Page 4: Colours of Childhood | A campaign by Berger Breathe Easy](https://reader034.fdocuments.us/reader034/viewer/2022051513/546ba59aaf79593a7f8b6ad2/html5/thumbnails/4.jpg)
On Wednesday (13th November) we went to the orphanage and got the kids to pick their favorite colours for the walls.
All of this was captured on camera and those pictures were then used to promote the event on facebook.
![Page 5: Colours of Childhood | A campaign by Berger Breathe Easy](https://reader034.fdocuments.us/reader034/viewer/2022051513/546ba59aaf79593a7f8b6ad2/html5/thumbnails/5.jpg)
We also used these pictures as reminder posts about the event.
![Page 6: Colours of Childhood | A campaign by Berger Breathe Easy](https://reader034.fdocuments.us/reader034/viewer/2022051513/546ba59aaf79593a7f8b6ad2/html5/thumbnails/6.jpg)
Event teaser was uploaded on Youtube and promoted on our facebook page and on the events page.
![Page 7: Colours of Childhood | A campaign by Berger Breathe Easy](https://reader034.fdocuments.us/reader034/viewer/2022051513/546ba59aaf79593a7f8b6ad2/html5/thumbnails/7.jpg)
Teaser promotions
![Page 8: Colours of Childhood | A campaign by Berger Breathe Easy](https://reader034.fdocuments.us/reader034/viewer/2022051513/546ba59aaf79593a7f8b6ad2/html5/thumbnails/8.jpg)
On the day on the event, we put up real time updates throughout the day to showcase the live happenings
![Page 9: Colours of Childhood | A campaign by Berger Breathe Easy](https://reader034.fdocuments.us/reader034/viewer/2022051513/546ba59aaf79593a7f8b6ad2/html5/thumbnails/9.jpg)
These live updates captured the happenings and the true emotions of the whole day.
![Page 10: Colours of Childhood | A campaign by Berger Breathe Easy](https://reader034.fdocuments.us/reader034/viewer/2022051513/546ba59aaf79593a7f8b6ad2/html5/thumbnails/10.jpg)
Post event.
Leveraging on the event to create meaningful connect and promoting the product.
![Page 11: Colours of Childhood | A campaign by Berger Breathe Easy](https://reader034.fdocuments.us/reader034/viewer/2022051513/546ba59aaf79593a7f8b6ad2/html5/thumbnails/11.jpg)
Post event.
Tagged the volunteers onto the pictures to boost the virality of the content.
![Page 12: Colours of Childhood | A campaign by Berger Breathe Easy](https://reader034.fdocuments.us/reader034/viewer/2022051513/546ba59aaf79593a7f8b6ad2/html5/thumbnails/12.jpg)
Pictures of the event promoted on our facebook page.
![Page 13: Colours of Childhood | A campaign by Berger Breathe Easy](https://reader034.fdocuments.us/reader034/viewer/2022051513/546ba59aaf79593a7f8b6ad2/html5/thumbnails/13.jpg)
Post event.
Taking the activity forward, the whole event was made into a small movie and this movie was then be promoted across social media platforms.
![Page 14: Colours of Childhood | A campaign by Berger Breathe Easy](https://reader034.fdocuments.us/reader034/viewer/2022051513/546ba59aaf79593a7f8b6ad2/html5/thumbnails/14.jpg)
This movie consisted of videos which were captured throughout the event, right from the kids picking their favourite colours stage, to the actual event.
![Page 15: Colours of Childhood | A campaign by Berger Breathe Easy](https://reader034.fdocuments.us/reader034/viewer/2022051513/546ba59aaf79593a7f8b6ad2/html5/thumbnails/15.jpg)
Post event.
Promoting the movie across social media platforms.
![Page 16: Colours of Childhood | A campaign by Berger Breathe Easy](https://reader034.fdocuments.us/reader034/viewer/2022051513/546ba59aaf79593a7f8b6ad2/html5/thumbnails/16.jpg)
A major development included the campaign being mentioned by the founder and CEO of UTV group Mr. Ronnie Screwvala on Twitter.
![Page 17: Colours of Childhood | A campaign by Berger Breathe Easy](https://reader034.fdocuments.us/reader034/viewer/2022051513/546ba59aaf79593a7f8b6ad2/html5/thumbnails/17.jpg)
Thank you