Collective action is a collaborative effort that takes place in groups and diverges from the social norms of the situation.

Theories of Collective ActionAccording to convergence theory,

collective action happens when people with similar ideas and tendencies

gather in the same place.

Theories of Collective ActionEmergent norm theory emphasizes the influence of leaders in promoting

particular norms that members of a group then follow.

• Americans have traditionally had high participation levels in volunteer activities.

• It seems that volunteerism has declined somewhat in the United States, and one possible explanation is the influence of the Internet: people can join groups online and donate money online to support causes without participating in any face-to-face meetings or activities.

• A social movement is collective behavior that is purposeful, organized, and institutionalized. It is interested in creating, resisting, or undoing a social change.

• Alterative social movements seek limited social change and tend to be focused on a narrow group of people.

https://www.youtube.com/watch?v=WGiX5tbLKiY

HOW HAS SOCIAL CHANGE AFFECTED YOUR LIFE?

BE SPECIFIC- WHAT CHANGES? HOW?

7

9

10

11

12