Collective action and social change
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Transcript of Collective action and social change
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Collective action is a collaborative effort that takes place in groups and diverges from the social norms of the situation.
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Theories of Collective ActionAccording to convergence theory,
collective action happens when people with similar ideas and tendencies
gather in the same place.
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Theories of Collective ActionEmergent norm theory emphasizes the influence of leaders in promoting
particular norms that members of a group then follow.
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• Americans have traditionally had high participation levels in volunteer activities.
• It seems that volunteerism has declined somewhat in the United States, and one possible explanation is the influence of the Internet: people can join groups online and donate money online to support causes without participating in any face-to-face meetings or activities.
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• A social movement is collective behavior that is purposeful, organized, and institutionalized. It is interested in creating, resisting, or undoing a social change.
• Alterative social movements seek limited social change and tend to be focused on a narrow group of people.
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HOW HAS SOCIAL CHANGE AFFECTED YOUR LIFE?
BE SPECIFIC- WHAT CHANGES? HOW?
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