COLLABORATIVE VALUE ENGINEERING

Javier Masini, AVSUniversidad Panamericana

Guadalajara, México

The Telectroscope

Paul St George (Author)

Images from the official site athttp://www.tiscali.co.uk/telectroscope/

The Telectroscope

Paul St George (Author)

Interchanging phone numbers

Images taken by the Associated Press

Gadget-Interaction Breakthrough

A GIB is a remarkable interaction among individuals around a certain gadget created intentionally to promote that interaction.

The gadget is created by an individual or group of individuals (not necessarily are those interacting)

The gadget may be a tangible good, an experience, a web page, or even a set of regulated activities that invite some other people to interact

Gadget-Interaction Breakthrough

Some examples Good

An experience

Web page

Regulated activities From http://edition.cnn.comOn june 9th 2008

Clusters

Global markets and technology make sourcing of goods and services easily available from any company around the globe.

Therefore location becomes a hard to sell differentiation

Michael E. Porter presents in his 1998 article “Clusters and the New Economics of Competition” the concept of cluster.

Clusters

Clusters are “geographic concentrations of interconnected companies and institutions in a particular field” (Porter 1998).

Clusters

Growing Agave

Non-geographical clusters

Cutting by Jimadores

Clusters

Tequila Express (Tour)

Clusters

Research

Tours to old factories

Clusters

Shows

Museums

Old Haciendas

bars

And also…

Non-geographical clusters

Clusters are “geographic concentrations of interconnected companies and institutions in a particular field” (Porter 1998).

This works for Tequila, but…

Can you imagine a Cluster for VM?

Non-geographical clusters

No VEP is expecting one single town (geographically speaking) to be the cluster for VE.

Nevertheless, new technology has made communication among peers very simple and effective, regardless of location.

A Non-Geographical cluster is just a group of interconnected individuals, companies and institutions collaborating in a particular field.

Collaboration

Collaboration is a process in which a group of autonomous stakeholders of an issue domain engage in an interactive process, using shared rules, norms, and structures to act or decide on issues related to that domain (Wood and Gray, 1991).

From continuous improvement to collaborative improvement

Collaborative Improvement is “a purposeful inter-company interactive process that focuses on continuous incremental innovation aimed at enhancing the Extended Manufacturing Enterprise (EME) overall performance” (Cagliano et al., 2005).

It means a transition from intra-firm processes of collaboration into inter-firm processes of collaboration

From continuous improvement to collaborative improvement

ClustersNon-

geographical Clusters

Collaboration

Collaborative improvement

Platform needed

Web 2.0

It is not an upgrade from Web 1.0 Defined as “the Internet transformed into a

social space that embraces all social agents, capable of supplying support and being part of a new communication, knowledge and information society" (Fumero et al, 2007).

The Web becomes a platform

Web 2.0

Web 1.0 is the Static web Webmasters might edit contents Readers just read Changes happened in a slow motion

Web 2.0 is the Social Web Everybody is allowed to broadcast Changes are much more frequent (most times

daily) There are site owners and collaborators

Web 2.0

Some examples of tools for Web 2.0 Blogs (www.blogspot.com) Wikis (www.wikispaces.com) Instant Messaging (Messenger) RSS Feeds Photo sharing (www.flickr.com) Social or professional Networking

(www.linkedin.com or www.myspace.com) Online shared documents and calendars

(docs.google.com)

From continuous improvement to collaborative improvement

ClustersNon-

geographical Clusters

Collaboration

Collaborative improvement

Platform needed

WikiWeb 2.0

Wikis

Wikis are collections of Internet Web based pages that are linked together, and they can be created or edited collaboratively by anyone who has access to them without having to learn HTML -hypertext markup language (Farmer 2006).

The “W-Word”

Wikis are not so popular as some other Web 2.0 Tools

Roszkievwicz claims that "wiki has an identity problem" (Roszkievwicz, 2008) Its technology is available as an open source and

without a strong company-backed marketing effort to tell the wiki story over and over

Wikipedia’s popularity

Wiki’s Trustworthiness

1. Security level. public -everybody can view and edit the pages protected -everyone can view the pages, but

editing is restricted to certain individuals; private -only selected individuals can view and

edit the pages.

2. Wiki software tracks when members visit the wiki and what actions they take.

3. Every version of the page is saved

Wiki’s Trustworthiness

4. Dondio and Barret presented a set of ten propositions stating that trustfulness increases if an article…

1. was written by expert and identifiable authors2. has similar features or it is complaint to a

standard in its category3. there is a clear leadership/direction in the

group directing the editing processes and acting as a reference

4. there is no dictatorship effect, that means that most of the editing reflects one person’s view.

Wiki’s Trustworthiness

4. Dondio and Barret presented a set of ten propositions stating that trustfulness increases if an article…

5. the fragmentation of the contributions is limited: there is more cohesion than dissonance among authors

6. has good balance among its sections, the right degree of details, it contains images if needed, it has a varied sentence structure, rhythm and length.

7. it is constantly visited and reviewed by authors.

Wiki’s Trustworthiness

4. Dondio and Barret presented a set of ten propositions stating that trustfulness increases if an article…

8. is stable9. uses a neutral point of view10. the article is well referenced

From continuous improvement to collaborative improvement

ClustersNon-

geographical Clusters

Collaboration

Collaborative improvement

Platform needed

Wiki’s Trustworthiness

WikiWeb 2.0

GIBs

Collaborative Value Engineering CVE is a platform for Value Engineering Practitioners VEP to collaboratively interact on issues related to Value Engineering as well as sharing their individual expertise, in order to enrich VE’s Body of Knowledge while it promotes the use of Value Engineering worldwide.

Web sites (information about CVE) Wikis (Platform fot VE BOK) Support tools available

Email for every member Instant messaging Online Calendar (may sync with Outlook) Online documents, spreadsheets and

Presentations And a set of 200+ gadgets available

Email ( mail.collaborativeve.org)

Calendar ( calendar.collaborativeve.org)

Documents ( docs.collaborativeve.org)

Collaborative platform (wiki)

CVE has the following goals: Enrich Value Engineering Body of

Knowledge Real time networking Promotion of VE world wide and to the

Academia Save time generating ideas Improve VE team performance

CVE’s Quality of content: Constructed with a protected security

level Editing is restricted only to active SAVE

members that apply to get access Promotion of VE is achieved by letting

the world read the site This also fulfils the first and second

prepositions presented by Dondio and Barret on article trustworthiness.

“In order to be considered collaboration, it is key that the process entail an interactive process (relationship over time) and that groups develop shared rules, norms and structures, which often become their first work together” (Kezar, 2005)

www.collaborativeve.org is already available

Formal collaboration is schedule to start by july 28th 2008

Those interested may apply at www.collaborativeve.org (it is free)

Questions?

javier.masini@up.edu.mxjavier.masini@collaborativeve.org

Javier Masini, AVSUniversidad Panamericana

Guadalajara, México