Collaborative TechnologiesDavid Bukovsky, Vice President - Products

2 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

TopicsTopics

• The Concept

•BroadSoft Xtended

•Question and Answer

3 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

The Concept

4 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

It Started with Web MashupsIt Started with Web Mashups

5 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Varied Application IntegrationVaried Application Integration

•Web applications are prolific

– Facebook = 140 new mashups a day

•Application integration is expanding beyond web-to-web

– Apple estimates $1M in daily iPhone application sales

•Voice integration new expansion opportunity

– New revenue opportunities

– Higher customer retention

– The customers of voice providers use web apps

6 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Internet + Voice Example: BroadSoft Xtended

7 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

BroadSoft XtendedBroadSoft Xtended

Third party development support

Exchange for users to directly access innovative applications

Standards-based application programming interfaces

8 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

9 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Standards-Based Application Programming Interfaces

Standards-Based Application Programming Interfaces

Carriers Network

Web 2.0 Service Providers

Web Application UsersXsi

Web Services

10 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

11 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Developer SupportDeveloper Support

• Documentation• Sample code• Forums• Blogs• WIKI• Support from

BroadSoft experts

• Ability to test new applications

• Open to all developers • Always latest release• Fully supported,

managed and monitored by BroadSoft

http://developer.broadsoft.com

Developer Site Sandbox

12 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

13 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

MarketplaceMarketplace

http://marketplace.broadsoft.com

• Exchange for end-users to directly access innovative applications

• Social networking

• Alternative distribution method

• Available since March

14 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

15 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

16 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

17 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Mobile handset client that enables “business dialing”

from mobile

18 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

salesforce.comsalesforce.com

Hold/ Caller ID

Transfer/ Conf.

Call Logs

New version on the Marketplace

19 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

ACT! ACT!

Date, Time, Results and Notes Automatically Embedded in the Record

20 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

21 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Internet + VoiceInternet + Voice

•Simple API

•Great ideas

•Smart customers and developers

•Scalable, feature-rich platform

• Infinite possibilities

22 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Industry PerspectiveIndustry Perspective

“In order to increase revenue, service providers will need to move beyond dial tone and communications-centric applications. Survival will depend upon taking the core communications capabilities and integrating them with business applications and services. The BroadSoft-salesforce.com alliance will provide an important first step by taking communications out of its silo and integrating it into the business process”.

IDC, 12/07, BroadSoft Resource Centerhttp://www.broadsoft.com/pdf/BroadSoft-and-Salesforce.pdf

23 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

ConclusionConclusion

•Value = integrating with Internet

•Breaks the distribution bottleneck for advanced applications

•Multiple ways to provide value to end users

Thank YouThank You

25 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

ChumbyChumby

26 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

QuickSetQuickSet

27 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

VoxIMVoxIM

28 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

VFX ManagerVFX Manager

29 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Twitter FollowerTwitter Follower

TwitterFollower

Call Omar

30 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Fire EagleFire Eagle

Phone automatically updates location - @home

Location Service Updates

BroadWorks Profile - @Home

Corporate Headquarters220 Perry Parkway, Gaithersburg, Maryland 20877

Tel. +1 301.944.9770 Fax. +1 301.977.8846 www.broadsoft.com