Collaborating for Growth at Brand Manager Summit

Post on 28-Jul-2015

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Transcript of Collaborating for Growth at Brand Manager Summit

Collaborating

for Growth

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@tomderuyck

@tomderuyck

@tomderuyck

@tomderuyck

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38% plans 45% used

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Insighting Developing

Optimizing Implementing

BusinessObjectives

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Communities can

be representative#1

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The more participants, the better#2

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They are not in it

for the money#3

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Gamified research is only

nice for the partcipant#4

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Projective/creative techniques

are too difficult online#5

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Mobile gives you

more of the same#6

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Members can help you in doing a better

job as a researcher#7

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@tomderuyck

Head of Research Communities Research Innovation Manager

@tomderuyck

tom@insites-consulting.com

@anoukw1

anouk@insites-consulting.com