iMedia March Brand Summit: Making Hyperlocal Work for Your Brand
Collaborating for Growth at Brand Manager Summit
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Collaborating for Growth
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Transcript of Collaborating for Growth at Brand Manager Summit
Collaborating
for Growth
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
38% plans 45% used
@tomderuyck
@tomderuyck
Insighting Developing
Optimizing Implementing
BusinessObjectives
@tomderuyck
@tomderuyck
@tomderuyck
Communities can
be representative#1
@tomderuyck
@tomderuyck
The more participants, the better#2
@tomderuyck
@tomderuyck
They are not in it
for the money#3
@tomderuyck
@tomderuyck
Gamified research is only
nice for the partcipant#4
@tomderuyck
@tomderuyck
Projective/creative techniques
are too difficult online#5
@tomderuyck
@tomderuyck
Mobile gives you
more of the same#6
@tomderuyck
@tomderuyck
Members can help you in doing a better
job as a researcher#7
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
@tomderuyck
Head of Research Communities Research Innovation Manager
@tomderuyck
@anoukw1
