Colin Drew, Wellington Regional

Strategy Office

Sectors Project

(Remarking Economic Development, Brookings 2016)

Wellington City CBD has

305

2,251 wool wholesalers

734 staff in electricity generation

106 motor vehicle manufacturers

42 saw millers

Sector profiling to inform…

Target sectors/firms

Investment

Focus on Design (Non Digital)

Level 2 within the Taxonomy

Level 2 Has Levels 3, 4, 5 within it

Here is part of the populated taxonomy

Row Labels

Sum of

Total $m

Wellington 2,617.98

Creative Arts 1,257.36

Advertising 26.18

Architecture 206.54

Arts & Antique Markets 148.32

Crafts 96.47

Design (Non Digital) 170.23

Designer Fashion 58.82

Museums & Attractions 202.71

Music & Visual Performing Arts (Non

Digital) 142.03

Publishing (Non Digital) 116.14

Television & Radio (Non Digital 89.93

Digital Media Industries 1,360.62

Aggregation and Distribution of

Content 398.62

Buyers or Service Commissioners 92.92

Content Creation and IP Ownership 119.90

Finance 129.06

Internet Broadcasting 91.39

Other Services 157.45

Production Services and Facilities 371.28

Grand Total 2,617.98

Row Labels

Sum of

Total $m

Wellington 2,670.43

Creative Arts 1,428.89 Advertising 24.27

Architecture 222.06

Arts & Antique Markets 114.45

Crafts 104.27

Design (Non Digital) 156.97

Designer Fashion 73.42

Museums & Attractions 254.64

Music & Visual Performing Arts

(Non Digital) 164.91

Publishing (Non Digital) 134.31

Television & Radio (Non Digital 179.61

Digital Media Industries 1,241.54 Aggregation and Distribution of

Content 113.14

Buyers or Service Commissioners 118.90

Content Creation and IP

Ownership 204.02

Finance 240.32

Internet Broadcasting 116.19

Other Services 47.31

Production Services and Facilities 401.66

Grand Total 2,670.43

Bigger

Smaller

Describe and assign metrics to

business activity

• In business language

• Current and useful

• Applicable for industries, processes or

technologies

• Comparable internationally

Level 2 Growth 2015

Sum of Total

$m NZ

Sum of

Available $m

NZ

Sum of

Export Total

$m NZ

Sum of

Import $m NZ

Anti Malware 5 20.66 11.10 8.60 5.89

Application Security 6 64.38 29.42 9.12 6.07

Business Continuity 7 20.53 10.49 6.85 3.83

Cyber Consultancy Services 8 1.69 0.83 0.66 0.63

Encryption 6 10.52 5.11 3.60 3.23

First Party Cyber Security

Insurance 8 8.57 3.85 1.65 2.93

Identity & Access Based

Services 6 51.84 23.84 20.05 4.62

Information & Data Security 4 1.65 0.82 0.25 0.49

Infrastructure 5 6.34 3.18 2.42 2.44

Mobile 5 5.12 2.45 1.20 1.57

Outsourced/Managed

Services 10 3.44 1.70 0.99 0.90

Situational Awareness 10 44.49 20.21 6.14 11.54

System Recovery & Data

Cleansing 12 33.22 14.21 12.18 10.55

Grand Total 272.44 127.21 73.70 54.70

CYBER SECURITY – skills project

Immigration NZ,

WRS, Business,

Tertiaries, Corporates

DIA

DPMC MBIE

Business

NZTech

CYBER SECURITY – skills project

Immigration NZ,

WRS, Business,

Tertiaries, Corporates

DIA

DPMC MBIE

Business

NZTech

DESIGN SECTOR - economic impact

Massey University

DINZ, ACC, WRS

ATTED, PWC

Callaghan Innovation

DesignCo

Time’s Up!

• About the speaker: – Name: Colin Drew

– Company: Greater Wellington Regional Council

– Tel: 04 830 4300

– Email: colin.drew@gw.govt.nz

– Quick bio: Economic development practitioner since

1988 with roles in Gisborne, Rangitikei, Palmerston

North, Porirua, Wellington, LGNZ and Niue. Also tried

working in central government once. Private sector

background in hospitality industries.