Post on 12-Jul-2020
COALITION HOLIDAY NETWORKING & BREAKFAST (Grab a bite, mingle and share a memory until 9:15am)
Take a moment to share a favorite
holiday memory or tradition with
those around you.
Welcome All! Please take a seat at a table,
don’t forget to sign in and turn your cell phone off or to vibrate!
Monthly One Voice for Volusia Coalition Meeting 9 a.m. to 10:30 a.m., Conference Rooms 516 C
Volusia County Health Department 1845 Holsonback Drive, Daytona Beach
Mission: Through collaboration One Voice for Volusia mobilizes all sectors of the community by STRENGTHENING our
organized capacity to meet human needs
Coalition Agenda December 10, 2014, 9:00 a.m. to 10:30 a.m.
Florida Department of Health in Volusia County
Introductions
Meet and Greet Breakfast Networking
Mark Geallis
Co-Chair
9:00 to 9:15
Welcome and Roundtable Introductions
Minutes are online for review at www.ovfv.org
9:15 to 9:35
Networking
Exercise
Meeting Sponsor Spotlight SafeLink Wireless/Elite Marketing Group
Ken Stoner and Laine Strutton
Steve Sally 9:35 to 9:40
Monthly Topic
Social Media Marketing for Non-Profits
Jo Lynn Deal http://www.mymarketingcafe.com
9:40 to 10:15
2015 2015 Coalition Meeting Schedule & Coalition Announcements
Gloria Preston Co-Chair
10:15 to 10:20
Announcements Brief Member Announcements (refer to the Network Zone)
Meeting Critiques (Please fill out and leave on the table) All
10:20 to 10:30
Adjournment & Networking
Gloria Preston
Co-Chair
Coalition Meeting Minutes
www.ovfv.org
http://www.ovfv.org/
Website is being updated and will have
meeting minutes up for the year Dec. 31
SafeLink is the federal Lifeline program’s free cell phone and minutes plan for eligible
Americans. • Laine Strutton, Outreach Manager, Central and North Florida 914-689-6716 or safelinkorlandomanager@gmail.com • Ken Stoner, Community Outreach Representative 423-596-1111 or kstoner2@cfl.rr.com
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GOING BEYOND SOCIAL WITH
NON-PROFIT SOCIAL MEDIA
Nonprofit Conversion Path of Inbound Marketing
Rich Content
Broadly Distributed
Engagement Conversion
A nonprofit blog offers value far beyond SEO and Marketing…
Blogging is the single most
effective way to increase your organization’s credibility online.
Owned Media Looking for content that attracts media attention in the right way? Your nonprofit blog is a media source that your business creates and owns. Your business maintains control over the most important blog asset: the content. Tip: Focus on content. A well-structured blog, with newsworthy content tailored to the audience, can gain media attention.
Does your audience know you’re an expert in your field? A focus on relevant, high quality content, over time can help establish a nonprofit as a leader in your field. Tip: Focus a percentage of content on trends, best practices, case studies, and other data most important to the field. Read the newspaper for content ideas.
Influence
Expertise and Influence
Is the right information reaching your audience?
Without strategic use of content, the only information online about your nonprofit is what others are saying. A blog ensures accurate information is available to stakeholders and the target audience.
Tip: Develop content that supports agency objectives and the agency brand.
A true brand reflection
Information Accuracy
Compelling Statistic:
of internet users read blogs.
Source: BlogHer
77%
Humanizes the Nonprofit
Do your constituents know how great your nonprofit is? A blog creates a personality for the nonprofit and showcases the team, mission and progress. Tip: Set up different users. Create one for the news-focused posts and personal profiles for staff, and use conversational dialogue to build a deeper, more personal experience for the audience.
Ties the Nonprofit to Community
Is your nonprofit making your community better? Blog content is a medium for sharing stories of contribution and support. Use it to show how your agency works with others. Tip: Use the blog to show how your agency is within a nonprofit network.
Community Forum
Is your non- profit a community where customers gather? Today’s audience craves community. Blogs serve as an interactive, engaging community forum bonding the audience to the nonprofit Tip: Incorporate the power of a social community into the nonprofit blog. Free Resource: LiveFyre
Social Media Integration
Looking for creative content for your social media channels? Blogs provide creative, engaging content for use on other nonprofit social media channels.
Tip: Integrate relevant blog content with social media channels to drive the audience to action.
Client Testimonial Channel
Does your audience know how great your work is? Client testimonials are a powerful marketing tool. Use the blog to share client success stories. Tip: Integrate use of graphic design and imaging, with proper sourcing and backlinks.
Search Engine Optimization
Does your website appear at the top of search results? Today, 90% of people use the internet when researching about a nonprofit. Blogs provide content that pushes the nonprofit to the top of search results.
Tip: Construct blog posts with relevant keywords, inbound links, and outbound links to support SEO.
Drives Opt-ins and List-building
Interested in a proven way to grow your email list? Blogs are perfect for storytelling. Creative use of content gives visitors the incentive to return and engage with the company. Tips: Limit opt-in requirements. Make the subscription process easy and then work to earn trust, and gain more information.
Resource Center for Industry & Media
Is your company a resource for news stories? High quality content, and contributions from subject-matter-experts and influencers, over time will establish the nonprofit as an industry resource. Tips: Focus on high-quality content with contributions from reliable, reputable sources.
Donor Acquisition Is your website generating donors? Blogs support the inbound marketing efforts better than any other form of marketing. They are the perfect tool for connecting with donors. Tips: Offer opt-in opportunities using high-quality content, such as downloads, webinars, community resources, and eBooks.
A little more about webinars… Identify target audience Identify what is important to them Form a Panel of (volunteer) experts to
help give the audience what they want Host a webinar (quarterly) Include an eBook (features nonprofit) In webinar feature nonprofit as
secondary Build your email list of ideal prospects
End-of-the-Year social media and storytelling
ideas…
Try a New Fundraising Spokesperson
Send the year-end letter from a client Choose a client that most closely matches your donors. Have them create the year-end letter and share their story. It let’s donors see the results of their support. Tips: If privacy isn’t an issue, consider using videos and images. Or use videos with images and voice only. Free Resource: Apply for free nonprofit access with https://animoto.com/cause
Change Up Your Annual Report
Do you read the annual reports of the charities you support? Consider using an infographic. Share a large amount of information in an easy-to-understand and engaging way. The online version can be hyperlinked to more detailed summaries, video and image galleries, or an online written report. Free Resource: https://infogr.am/
Connect Donors With Each Other
Launch a donation matching campaign For new donors in 2015, connect them with a long-time donor who is willing to match the new donation. Introduce the two and build brand advocacy much faster. Share their stories and photos across social media. Think of it as donor mentoring! Tip: Consider making the “connection” through professional profiles like LinkedIn.
Take Advantage of the Selfie Era
Go from drab to fab with your event photos!
Photo booths aren’t just for weddings. In this era of “selfies”, they make a great addition to any event. They also result in much more shareable content! Tip: It doesn’t require a professional photographer.
Communicate Donation Results with Numbers and Images
Use the power of VISUALS to show the impact of donations
Tie donation numbers to the real results and show donors the difference they are making. Tip: Use one, clear, powerful statement.
Testimonial from person involved Hashtag for search results Drives person back to website for the full story Compelling image
Constructing the perfect Post
If you liked this presentation, you will love our webinar
series!
Thank you!
Learn more about us and our strategies at your soon-to-be favorite coffeehouse…
myMarketing Cafe
Follow us on Facebook Twitter Pinterest LinkedIn
myMarketingCafe.com
Happy Holidays
Professional Partner Gift to You!
• 20% savings off the webinar series fee for OVFV members,
• Plus every webinar series registrant will receive two books. – The Guide To Successful Nonprofit Blogging
– The Ultimate Guide to Free Nonprofit Marketing, featuring 97 free
resources for nonprofits.
Thank you Jo Lynn and My Marketing Café!
SPONSORSHIP OPPORTUNITIES
Coalition Meeting Sponsor $200
3 minutes on the agenda
Signage at the meeting and handouts in Meeting Packet
1 month of Website Recognition
Memory Stick Sponsor is Florida Health Volusia County
Community Agenda and Membership Directory – January 2015
Community Agenda Sponsors
Community Connector Sponsors
Featured Member on Website
Subscription Benefits: Corporate (Unlimited
Membership)
$300/200
Nonprofit $150/$100
Any of your staff can attend monthly coalition meetings that host over 75 community leaders in attendance for networking, distributing your literature, making announcements and obtaining training
X X
Submit your suggestions for Coalition meeting topics and speakers
X X
Receive annual membership directory of over 150 agency and individual contacts (based on membership in August)
X X
Receive Corporate Level recognition with your agency website linked on the new One Voice for Volusia website (6000 monthly hits)
X X
Submit information to be sent out via the Community Connector (e- blast with 2700 individual recipients who are eager to hear about your event or opportunity)
X X
Receive Community Connector messages X X
Receive discounts at OVFV events and functions and have first option to sponsor events at member rates
X X
Youth Substance Abuse Prevention Initiative
Know the Law Campaign
Parents Who Host, Lose the Most
Evidence-based Prevention Programs (Strengthening Families)
Social Norming Campaigns – Natural High & Friday Night Done Right.
No Alcohol. No Dope.
Town Hall Meetings
Compliance Checks
Environmental Scans
Youth Substance Abuse Prevention Initiative In order to make effective change and reduce and prevent alcohol, marijuana, and synthetic drug
use in the region, the Community Coalition Alliance member coalitions have developed the ms to
Social Norming Campaigns – Natural High or Friday Night Done Right.
No Alcohol. No Dope.
Lets Celebrate the almost 9 out of 10 of our youth who have not used
drugs or alcohol in the last 30 days
Thank You!
• Brief Meeting Announcements, Thank you for Coming to the Podium
• Please fill out your Meeting Critiques
• Remember to renew your subscriptions
Ground Rules
Re-introduce yourself and the name of your agency before your announcement (helpful to those taking notes or who want to connect with you during the Networking
Time)
Keep your announcements brief (no longer than 30 seconds per announcement) and refer to handouts placed at the Network Zone for details (i.e. dates/times,
contact information, phone #’s).
Do not distribute handouts during the meeting. Place all handouts at the Network Zone prior to the start of the meeting.