CO3

Art in the Exchange

Coalition of 3

Overview A group of three art galleries in the Exchange District of

Winnipeg have created a new coalition to bring additional awareness to its thriving arts scene. CO3 is:

.

42 on Bannatyne

Exchange ARTS

Leblanc Gallery

1. SITUATION ANALYSIS

Strengths Weaknesses

3 galleries concentrated in one area

Already well-known (100, 000 visits per year)

Historic neighbourhood

Urban development

Perception of unsafe area after dark

Not a lot of foot traffic after dark and on weekends

Street parking

1. SITUATION ANALYSIS

Opportunities Threats

Urban development (get art into buildings)

Partnerships•Tourism Winnipeg•Travel Manitoba•Local businesses•Exchange Biz

Competition in Exchange District for leisure dollars (MTC, Museum, Pantages)

2. OBJECTIVES

Increase to 4% of total visits = 124 000

Position CO3 as good social citizens

3. AUDIENCES

1. Current customers2. Supporters of the arts3. Residents of the Exchange District4. Siloam Mission

4. STRATEGY

Media relations

Influencer relations

Community relations

Social Media

5. KEY MESSAGES

The historic Exchange District continues to be Winnipeg’s art Mecca.

Recognizing the Exchange District has its unique charm and challenges, CO3 will reach out to local residents to democratize art. CO3 will engage local residents in a socially responsible way by throwing open its doors and immersing itself in the local culture.

6. TACTICS

Community Relations:• Young Artist in Residence

program• Contests • Lend artwork for lobby of

surrounding condos

Media Relations:• Charity Event Fundraiser “Arts for Siloam”• Press conference

• Press Kit

6. TACTICS

Influencer Relations:• Reach out to local celebrities to partner in the

“Arts for Siloam” charity event. • Local bloggers

Social Media:• Facebook• Twitter• Blog

 To be determined

7. TIMETABLE AND BUDGET

8. MEASUREMENT

Total number of visits for all three galleries for the year = 124 000

Use Google Alerts, Google analytics and Facebook analytics to track website visits

Questions?

REFERENCES

http://www.winnipegarts.ca/images/uploads/File/WAC_AR_2011_final-web.pdf

http://www.artsforall.ca/images/uploads/general/TTTF2%20for%20Web%200611%20rev.pdf