CO3.pot
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Transcript of CO3.pot
CO3
Art in the Exchange
Coalition of 3
Overview A group of three art galleries in the Exchange District of
Winnipeg have created a new coalition to bring additional awareness to its thriving arts scene. CO3 is:
.
42 on Bannatyne
Exchange ARTS
Leblanc Gallery
1. SITUATION ANALYSIS
Strengths Weaknesses
3 galleries concentrated in one area
Already well-known (100, 000 visits per year)
Historic neighbourhood
Urban development
Perception of unsafe area after dark
Not a lot of foot traffic after dark and on weekends
Street parking
1. SITUATION ANALYSIS
Opportunities Threats
Urban development (get art into buildings)
Partnerships•Tourism Winnipeg•Travel Manitoba•Local businesses•Exchange Biz
Competition in Exchange District for leisure dollars (MTC, Museum, Pantages)
2. OBJECTIVES
Increase to 4% of total visits = 124 000
Position CO3 as good social citizens
3. AUDIENCES
1. Current customers2. Supporters of the arts3. Residents of the Exchange District4. Siloam Mission
4. STRATEGY
Media relations
Influencer relations
Community relations
Social Media
5. KEY MESSAGES
The historic Exchange District continues to be Winnipeg’s art Mecca.
Recognizing the Exchange District has its unique charm and challenges, CO3 will reach out to local residents to democratize art. CO3 will engage local residents in a socially responsible way by throwing open its doors and immersing itself in the local culture.
6. TACTICS
Community Relations:• Young Artist in Residence
program• Contests • Lend artwork for lobby of
surrounding condos
Media Relations:• Charity Event Fundraiser “Arts for Siloam”• Press conference
• Press Kit
6. TACTICS
Influencer Relations:• Reach out to local celebrities to partner in the
“Arts for Siloam” charity event. • Local bloggers
Social Media:• Facebook• Twitter• Blog
To be determined
7. TIMETABLE AND BUDGET
8. MEASUREMENT
Total number of visits for all three galleries for the year = 124 000
Use Google Alerts, Google analytics and Facebook analytics to track website visits
Questions?
REFERENCES
http://www.winnipegarts.ca/images/uploads/File/WAC_AR_2011_final-web.pdf
http://www.artsforall.ca/images/uploads/general/TTTF2%20for%20Web%200611%20rev.pdf