Co-creating MENew model for creation of loyalty, innovation

and trusting realationshis

CRM & SALES NEEDS

Thin interface

Relevance = generosity x 1/22

-Tash Whitmey, EHS Brann

Meaningful relationship vs. €

Meaning of high relevancy

Relevancy

Relationship

PUSH

PULL

Meaning of high relevancy

Relevancy

Relationship

Hard Sell

Service experience

Meaning of high relevancy

Relevancy

Relationship

COMMODITY

SOLUTIONto customers need

Behaviour driversPULL

Business driversPUSH

Company Customer

?

Behaviour driversPULL

Business driversPUSH

Company Customer

Co-creationSelf expression

InfluenceFeedback

Collaboration

Interaction platforms:MasscustomisationSocial mediaOpen innovationReviews

Behaviour driversPULL

Co-creationSelf expression

Business driversPUSH

BrandDataCRMInventoryChannelsOrganisation

Identity/personalityNeedsRoles in lifeIntentionsSelf expressionDrivers

Company CustomerCollaboration

Behaviour driversPULL

Co-creationSelf expression

Business driversPUSH

BrandDataCRMInventoryChannelsOrganisation

Identity/personalityNeedsRoles in lifeIntentionsSelf expressionDrivers

Company CustomerCollaboration

In order to improve relationship:Data must be quantifiable and personalIt must reflect the customer and continue learningIt must offer value as it isIt must result improvement in customer experienceIt must complement the company’s capabilitiesIt must enhance the companys innovationIt must be a dialogue

AND IT CREATES A RELATIONSHIP in which the currency is EXCHANGE - NOT MONEY

How do you make it work?

VALUE

FUNPERSONALity

ENGAGING

= Enable co-creation of ME

LEARNING

COLLABORATION

Current co-creation business

• A lot of offering at single purchase level and in differentiating a single brand from others

• Very litle cases in creating and developing realationship via co-creation other than virtual games in which the approach has become a business imperative driving growth

• The combination for tomorrow is create fun and exiting relationship in which the company and the customer learn from each others and co-create value together. Co-create ME

Interested in co-creating the future together?Please contact:Toni Keskinentoni.keskinen@taivas.fiTwitter: Toni_Keskinenhttp://www.linkedin.com/in/tonikeskinen