Co-Creating Know, Like, and Trust

John JantschDuct Tape Marketing

Consider this definition of marketing

know, like, trust

Internet has changed everything

Today?

Technology to co-create know, like, trust

“The more technology we introduce into our lives, the more we seek a hi touch balance, a human ballast.”

John Naisbitt 1982

Today trust is built when value is co-created at the

of hi tech, hi touch

intersection

trust technology engagement

tr t e= +

I wish I could create deeper relationships with strategic partners11

I wish I could capture my customer success stories and testimonials22

I wish I could create an innovation that helped me clearly stand out33

I wish I could create deeper relationships with strategic partners11

Create a formal technology platform

I wish I could capture my customer success stories and testimonials22

Make it a game worth playing

I wish I could create an innovation that helped me clearly stand out33

Help me not do something I hate

Joanna Van VleckThe Trunk ClubTrunkclub.com

Where’s yourIntersection?