Co-creating Know, Like and Trust
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Transcript of Co-creating Know, Like and Trust
Co-Creating Know, Like, and Trust
John JantschDuct Tape Marketing
Consider this definition of marketing
know, like, trust
Internet has changed everything
Today?
Technology to co-create know, like, trust
“The more technology we introduce into our lives, the more we seek a hi touch balance, a human ballast.”
John Naisbitt 1982
Today trust is built when value is co-created at the
of hi tech, hi touch
intersection
trust technology engagement
tr t e= +
I wish I could create deeper relationships with strategic partners11
I wish I could capture my customer success stories and testimonials22
I wish I could create an innovation that helped me clearly stand out33
I wish I could create deeper relationships with strategic partners11
Create a formal technology platform
I wish I could capture my customer success stories and testimonials22
Make it a game worth playing
I wish I could create an innovation that helped me clearly stand out33
Help me not do something I hate
Joanna Van VleckThe Trunk ClubTrunkclub.com
Where’s yourIntersection?