Broad-Band service providers are the natural beneficiaries in this new game changing environment of the future

Cloud Computing : It’s a big new opportunityFor the Telcos

CLOUD CO

MPU

TING GAIN

ING RAPID

GROUN

DGoogle Apps

EC2 Mosso

FlexiscaleOracle

VMware

FaceBook

What is missing?

CLOU

D BASICS

IT’S A CROW

D!

The big tech company The VAR

Consultant

The Systems integrator

Network access provider ISV

Networkinggear firm

Managed Services Firm

Life without “Cloud”

$$$$$$

Just Imagine if you are running a small business!

SEIZING THE O

PPORTU

NITY

The big tech company

The Systems Integrator

Network Access provider

ISVNetworkinggear firm

Life in the “Cloud”

Developer Community

XYZ Web Services

The Invisible Info-structure

Big opportunity for Broad Band service providers

Would they rule the world !?

A SIMPLIFIED PICTU

RE Device

Access

Network & PlatformInfrastructure

Application

The Invisible info-structure

Access providers have strategic advantage

Managed Services Providers will try to fund and/or partner with access providers to win long term contracts

Challenges for the “small and

solo” accessand Managed

Services Providers

LIFE IN A SIN

GLE CLOU

D Device

Access

Network & PlatformInfrastructure

Application

Business Processes do not end at the edge of the cloud

The world does not live in a single cloud

Supply chainProduct designMortgage processing

. . . Is difficult . . . Though FaceBook & MySpace can be fun

MU

LTI CLOU

D MO

DEL

Device

Access

Network & PlatformInfrastructure

Application

Device

Access

Network & PlatformInfrastructure

Applications

Network & PlatformInfrastructure

Service Composition & Orchestration Platform

Service CompositionService Aggregation Service Orchestration

Business in a Federated Network

Multi-Cloud Environm

ent

USIN

G ORCHESTRATIO

NCloudBased

Orchestration

Business processes are essentially a multi-cloud environment

Open Innovation

CollaborativeProduct Design

CollaborativeSoftware Development

THE PERFECT BLUE O

CEAN FO

R TELCOS

Big Opportunities for Telcos

Cloud Computing is an enabler for Broad-Band service providers to enter the IT Services market using their existing provisioning model

Access Network

Service ManagementPlatform

Applications

WHY TELCO

? Telcos, are close to the customer

Access Network

Service ManagementPlatform

Applications- Declining voice revenues Increased demand for Broad-band but “value-add” is an issue -While cloud computing is a game changer, the key players are focused on large enterprise-There are 6 million small businesses in the USA

-Of which only 3.8% use integrated business software-Broad band services providers have the reach – others don't

k

USER EXPERIEN

CE IS MO

ST IM

PORTAN

T

Single connected experience COMPUTE

COLLABORATE

COMMUNICATE

SUCCESS M

ODEL

Crossing the ChasmProduct innovation

Initial attraction (Consumerization of enterprise technology)Long term product valueFocus on small enterprise needs / problems

Avoid the large enterprise for Early AdoptersGo for the small enterprise

PRODUCT DEVELOPMENT PROPOSAL

SAIBAL DAS CHOWDHURY - Asia Strategy Partners

A Service Aggregation and

Orchestration Technology

Developed by

For telecommunication service providers

SAIBAL DAS CHOWDHURY

Technology Evangelist

Innovation Consultant

Business Mentor

Asia Strategy Partners

My work sphere

Kuala Lumpur – Where I am currently spending most of my time

Places I have lived and worked