@bardacke

Brynn Bardacke

Global Group Creative Director

Closing Keynote

“Content 2020: How the Coca-Cola Company is

Evolving its Creative Agenda”

The Coca-Cola Company

CREATIVITY + CONTENT @ THE COCA-COLA COMPANY

CHAPTER 1: ‘LIQUID AND LINKED’ MARKETING

STORIES = CONVERSATION &

DISPROPORTIONATE SHARE OF POPULAR CULTURE

Hilltop

CONSUMER LANDSCAPE

1980’s 1990’s 2000’s 2010’s

Rebrief

One-Way Storytelling to

Dynamic Storytelling

Share A Coke

What unites us is stronger than what divides us.

Small World Machines

Football inspires progress

Powerade Nico

Creation of stories that have to be expressed through every

relevant connection.

Where will happiness strike next?

70 / Now 20 / New 10 / Next

Sprite Shower

More Content, Same $

America is Beautiful

Content 2020 on

Chapter 10