ClientSummit2010_EricJillard(Mercedes)

Post on 20-Jan-2015

3.263 views 0 download

Tags:

description

Eric Jillard, Director, Digital Marketing, Mercedes-Benz USA talks about how you create luxury in the digital world and unveil new products in process at the Razorfish Client Summit

Transcript of ClientSummit2010_EricJillard(Mercedes)

Mercedes-Benz Digital MarketingOctober 14, 2010

Emerging From The Automotive Apocalypse

S400 HYBRID Image

We Must Be Doing Something Right

Infinit

i

125 YEARS of Industry Leadership

“The Best or Nothing.”

“What makes Mercedes-Benz strong is the power to change things for the better.We invented the automobile — and we willre-invent it all over again.”Dr. Dieter ZetscheChairman of the Board, Daimler AG

Our digital purpose is to show the depth of the badge

Driven By A Diverse Launch Schedule

What Drives Us Experience

Built With Passion.A Visceral AMG Experience

AMG Build Your Own

Lives Impacted.Perspectives Gained.

The Road Ahead For Mercedes-Benz Online

Thank You.Questions?