ClientSummit2010_BrianDunn(BestBuy)

Transforming the Best Buy BrandBrian J. Dunn, CEO, Best Buy Co., Inc.

TRANSFORMING THE BEST BUY BRAND

The Top 10 Strategies to Evolve a Brand

10 Remember: sex sells… which is why Best Buy’s new company spokesperson is Andy Rooney

9 Create a catchy slogan, then have Don Draper pitch it

8 Turn the name of your business into a hip acronym like KFC and DQ did. (NOTE: Fashion Unlimited, do not do this)

7 Never forget that guerrilla marketing and gorilla marketing are two VERY different things

6 Brand + Bacon = Bracon. Think about it

5 Procure exclusive logo placement rights on Lindsay Lohan’s ankle bracelet

4 To ensure positive results in your qualitative research, get your focus groups liquored up

3 Create an aura of “brand danger,” like the beef industry did with e-coli

2 When making important brand-related decisions, always ask yourself, “What would Snooki do?”

1 Avoid all forms of social media – that crap will never catch on

The Real Top 5 Strategies to Evolve a Brand

5. Meet People Where They Are

TWELPFORCE IDEAX

5. Meet People Where They Are

SUPPORT-O-PEDIA BEST BUY FACEBOOK PAGE

4. Don’t be Afraid to Have a Little Fun.

3. Find the Core of Your Story, and Shout it from the Rooftops

2. Engage Your Employees

Keith Richards Joins Musical Instruments Department

1. Be Relentless With Your Message

Thank YouBrian J. Dunn, CEO, Best Buy Co., Inc.

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