Choose Peace

Presentation Outline• Why ClickMindanao?– Problem/Issues Addressed

• What is ClickMindanao?– Purpose and Objectives

• Site Features• Project Implementation– Time Table– Budget– Team

• Engaging MSN Choose Peace

Why ClickMindanao?

• 37 Million Filipinos have access online• Stories on the ground are not heard • Mainstream Media mostly features

war oriented stories• Mindanao is not just about the

conflict!Why ClickMindanao?

Because there is….

Because there is…

Problem/Issueto be Addressed

by the Project

Project Activity or

Intervention

Expected Result/1

(change brought about by project

intervention)

Indicators(Qualitative/

Quantitative)/2

Lack of access to information on history and current issues at hand about the conflict

Provide timeline section with facts and information based on historical data and current events

Information access to general public.

1. Frequency of visits2. Feedback from

visitors3. Referenced for public

materials (news articles, academic research, advocacy links)

Because there is…Problem/Issue

to be Addressedby the Project

Project Activity or

Intervention

Expected Result/1

(change brought about by project

intervention)

Indicators(Qualitative/

Quantitative)/2

Lack of clarity on the different facets of the conflict

Provide the terms and representative voices with human interest stories outlined by different sectors involved in the peace process (Religious/Spiritual, Political, Cultural, Economic, etc)

A following of regular readers/ visitors of stories and news

1. Forwarded stories and frequency of shared stories to different networks (social networks, emails, etc.).

2. Comments and Feedback3. Referenced in news articles,

academic research, etc.

Because there is…

Problem/Issueto be Addressed

by the Project

Project Activity or

Intervention

Expected Result/1

(change brought about by project

intervention)

Indicators(Qualitative/

Quantitative)/2

Lack of Resource Materials pertaining to the conflict

Provide download section for materials on the history, issues, and solutions to the conflict

Materials being used for academic, advocacy, and awareness activities

1. Frequency of donwloads

2. Comments and Feedback

3. Referenced in news articles, academic research, etc

Because there is…

Problem/Issueto be Addressed

by the Project

Project Activity or

Intervention

Expected Result/1

(change brought about by project

intervention)

Indicators(Qualitative/

Quantitative)/2

Lack of Peace stories and stories that promote solutions to the conflict

Provide regular human interest stories and links

Materials being used for academic, advocacy, and awareness activities and for social network sharing

1. Frequency of forwards (articles shared)

2. Comments and Feedback

3. Referenced in news articles, academic research, etc

Because there is…

Problem/Issueto be Addressed

by the Project

Project Activity or

Intervention

Expected Result/1

(change brought about by project

intervention)

Indicators(Qualitative/

Quantitative)/2

Lack of avenues for public involvement

Provide links to organizations, campaigns, and initiatives that need volunteers or support.

Increase of interest from general public through volunteer work, participation, and support for peace initiatives of organizations involved

1. Number of volunteers gathered through website’s referencing/connection

2. Comments and Feedback

3. Stories shared by volunteers and supporters

What is ClickMindanao?

It is:

• An Interactive Website• A Resource Center• A News Channel/Medium• A Network for Volunteers• An Online Magazine

What is ClickMindanao?

ClickMindanao aims to:• Mainstream Peace Stories about Mindanao and

bring new light to the issues• Be a resource for everything about Mindanao –

people, culture, history, etc.• Connect People to the issues on the ground and

provide avenues for their involvement• Provide avenues for citizen reporting about the

issues on the ground• Provide the space for participatory peacemaking

with the public through interactive interfaces

Purpose and Objectives

Site Features

Facts and Figures

Facts and Figures about the Peace Issues through different lenses of different sectors involvedMoro ViewLumad ViewHistory Text Books

Peace stories categorized per sector/issues addressed

Peace EducationPolicyGovernmentPeace AgreementWarIDPsInterfaith DialogueGrassroots Efforts for PeaceArts and CultureTravel, FoodEconomy

Site Features

News Feeds and Blogs - Inflow

• MindaNews• ABS –CBN• GMA 7• ANC• CNN• BBC• Reuters• Al-Jazeera

• MyPeace Mindanao

• Mindanao Bloggers

• Mindanaoblogs• Mindanaoan• Etc.

Site Features

• International News Websites (CNN, BBC, etc.)• Ode Magazine and other Online Magazines • Global Peace Organizations’ News and Feature

Sections• Etc.

News Feeds and Blogs - Outflow

Site Features

Peace NGO Events and Directory

A calendar of events by Peace NGOs and the government

A directory of Peace Networks and organizations working for peace in Mindanao with a mapping of areas and field specializations

Site Features

Resources Download/Links Section

Resources available for download for researchers or visitors• Documentation of Workshop and Fora• Publications• News Archives• Multimedia

Site Features

Multimedia

Features on videos and photos from relevant events and stories on the ground• Photos• Videos• Art Works• Songs• Poetry

Site Features

Making It Work

Phase 1 - Website Redesign and Team Formation August – October 2010

• The first phase involves the redesigning the website to specific interface components that would involve and restructuring the organization / team that will be behind this project. The objectives of this phase are to:

• Assess and develop the best way to present ClickMindanao as an interactive website to draw people to peace stories regularly.

• To develop a database of peace organizations and organize sourcing of peace stories

• To form a team of young Information Technology professionals passionate about getting peace stories across to the public

Phase 1

Phase 1 – Capacity Development and Training September /October 2010

• To capacitate a team of online communication officers from civil society groups on peace journalism and web content development on – Peace Journalism– Use of New Media and Social Networking Tools

Phase 2

Phase 3 - Relaunch, Site Hosting, Management, and Maintenance (November onwards)

• This involves relaunching the website through a public event and bring it across the public through various media outlets (television, print, websites, social networks, online magazines).

• Afterwards, the real work continues as we source peace stories on the ground regularly and spread them out through social networking sites, blogs, email blasts, and media connections.

Phase 3

Time Table

CLICK MINDANAO JUL AUGUST SEPT OCT NOV

DEC 2010 to DEC 2011

3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

PHASE 1 - Grounding, Evaluating, Re-Grouping

1 Evaluating the Website

2 Establishing Members and Proponents

3 Evaluating Project Proposal

4 Revamping the Website components and Templates

5 Establishing Editorial Team

7 Funraising and Marketing

PHASE 2 - Capacity Development

1Training for Web Managers (Content Development, Web Designing, Social Networking, New Media)

2

Training for Communication Officers of Partner NGOs (Advocacy Writing, Social Networking, New Media Applications (Online Videos, Photos, Presentations)

PHASE 3 - Relaunch, Site Management and Maintenance

1 Organize Event Launch

2Partner with Media Networks - Locally and Internationally to promote website

3 Launch - Mindanao Month of Peace

4 Site Management

Time Table

Working Budget

• See document

The Team• The project will be guided by

– Representatives of Network Members– Editorial Team

• Ideally, the Project Management Team will be composed of the following:

– Web Manager Overall– Editor –in-Chief– Web Content Coordinator– Resource Mobilization Person (Marketing)– Social Networking and New Media Developer – Writers

The Team

Engaging MSN

Salamat!